Merkle · 4 days ago
Senior Director, Relationship Marketing Strategy
New York, United States
Full-time
Hybrid
Director/Executive
$136K/yr - $220K/yr
10+ years expMerkle is a leading data-driven, technology-enabled global performance marketing agency. The Senior Director, Relationship Marketing Strategy will lead the development and delivery of strategic omni-channel marketing plans, ensuring strong client relationships and measurable ROI through innovative marketing strategies.
AdvertisingMarketing
Responsibilities
Lead the building, development, and delivery of strategic omni-channel marketing plans
Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client
Show a strong understanding of differences in marketing to customers in different verticals and environments
Develop trusted, long-term relationships with key client contacts and executives
Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking
Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans
Identify key data points and measurements to show the impact of our approach and strategy on the client’s business
Qualification
Required
Bachelor's Degree required
10+ years of experience in data driven marketing – specifically CRM, email, online/offline media
Deep understanding of the customer lifecycle and how messaging strategy drives the experience
5+ years working in an agency or consulting firm
Experience developing solutions to support the sale of new services to clients
Hands-on skills using data and research to drive decisions –proficiency in Excel and research tools
Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint
Attention to detail and the ability to incorporate internal and external feedback on an iterative basis
Superior multi-tasking, networking, time management and inter-personal skills
Self-starter high intellectual curiosity, drive, determination, and persuasion skills
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude
Average 20-50% travel (contingent on comfort level of client)
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
Merkle
Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.
10001+ employees
H1B Sponsorship
Merkle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (67)
2023 (58)
2022 (56)
2021 (85)
2020 (81)
Funding
Current Stage
Late StageTotal Funding
$123.54MKey Investors
TCV
2016-08-08Acquired
2016-03-08Series Unknown· $10M
2015-08-14Series Unknown· $5.67M
Leadership Team
Amanda Gessert
Senior Vice President, Analytics
Jen Todd Gray
SVP, GM Promotions & Gamification / Head of Experience Creative
Recent News
2025-09-17
Company data provided by crunchbase