SPORTFIVE · 6 hours ago
DIRECTOR, DIGITAL
New York, NY
Full-time
Onsite
Director/Executive
$95K/yr - $120K/yr
8+ years expSPORTFIVE is an award-winning agency leading the sports business into the future through its digital solutions. The Director, Digital will drive the U.S. digital strategy, focusing on client engagement, content development, and platform growth while managing cross-functional teams to deliver measurable business impact.
AdvertisingeSportsRecreationSports
Responsibilities
Develop and execute a comprehensive digital strategy aligned with SPORTFIVE’s U.S. business objectives
Identify and implement emerging technologies and trends to enhance digital capabilities and fan engagement
Drive innovation in digital products, services, and content offerings
Oversee content development and distribution across all digital platforms with a heavy focus on social media
Lead campaign development and storytelling to grow and engage audiences
Ensure content is optimized for performance, brand alignment, and audience resonance
Lead digital platform growth initiatives, including paid/organic acquisition, CRM, and lifecycle marketing
Collaborate with commercial teams to integrate digital solutions into client offerings and drive monetization
Own performance marketing, analytics, and reporting to maximize ROI
In partnership with the VP of Digital, lead U.S. Digital’s new business efforts to identify, pursue, and secure new client opportunities
Lead the digital strategy, ideation, and solution development for RFPs (Requests for Proposal), pitches, and presentations to ensure SPORTFIVE’s digital capabilities are positioned as a key differentiator
Develop tailored, insight-driven proposals in collaboration with cross-functional teams
Oversee the creation of digital case studies, credentials, and best-in-class work examples to support business development
Lead, develop, and mentor the U.S. Digital team to achieve strategic goals
Foster a collaborative environment with creative, commercial, brand, and data teams
Build strong relationships with clients, rights-holders, media partners, and vendors
Establish KPIs and reporting frameworks to measure digital performance and business impact
Leverage data insights to refine digital strategy and enhance campaign performance
Qualification
Required
8+ years of progressive experience in digital marketing, content strategy, or digital product management, ideally within sports, entertainment, or agency environments
Proven track record leading high-performing teams and delivering successful digital campaigns
Deep expertise in social media, content strategy, paid/organic growth, audience development, and influencer marketing
Strong understanding of analytics tools
Excellent leadership, communication, and project management skills
Ability to be in our New York, NY office at a minimum of 4 days per week
Ability to work non-traditional hours, including evenings, weekends, and holidays as is standard in the sports and entertainment industry
Preferred
Exposure to emerging technologies (AR/VR, AI, blockchain) in digital ecosystems
Fluent in Spanish
Knowledge of photo and video editing tools such as Adobe Photoshop, Lightroom, Premiere
Benefits
Medical
Dental
Vision
Retirement savings
Affordable employee medical premiums starting at $32.52 per month (highest deductible) to $173.64 per month (lowest deductible).
Employees start at 10 vacation days per year (increasing with seniority) plus 20 paid holidays.
401(k) with matching up to $4,000 per year.
Company
SPORTFIVE
At SPORTFIVE, we pride ourselves on creating innovative, engaging solutions that are worthy of the incredible sports, athletes and partners we work with, and the passionate fans who follow them.
1001-5000 employees
H1B Sponsorship
SPORTFIVE has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
EQT
2007-01-24Acquired
2004-06-25Debt Financing
Leadership Team
Christian Peters
CFO
Len Sorbara
CFO - Olympics and Major Events & Australia/New Zealand
Recent News
Sports Business Journal
2025-11-10
dailymumble.org
2022-09-13
Company data provided by crunchbase