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Fortrea · 1 day ago

Salesforce Marketing Automation Specialist

Raleigh NC

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

3+ years exp

Labcorp is a global life sciences and healthcare company driven by a mission to improve health and lives. They are seeking a Salesforce Marketing Automation Specialist to execute email and SMS campaigns, collaborate with cross-functional teams, and optimize campaign performance.

Clinical TrialsHealth Care

No H1B

Responsibilities

Primary focus is executing multiple timely, error-free email and SMS campaigns using Email Studio, Mobile Studio, Journey Builder, and Automation Studio

Configure complex Data Cloud audiences and data extensions across multiple consumer health brands

Act as a subject matter expert, collaborating with cross-functional teams (marketing, creative, analytics, IT, legal, agencies) to align execution with strategic goals

Lead QA and testing efforts across campaigns, integrations, and new features to ensure flawless delivery and compliance

Monitor campaign KPIs and recommend optimizations to improve engagement, deliverability, and feature adoption

Support onboarding and integration of newly acquired brands into the Marketing Cloud ecosystem

Explore and pilot emerging AI/ML tools to enhance personalization and efficiency

Qualification

Salesforce Marketing CloudEmail campaignsSalesforce Marketing Cloud certificationCross-channel campaignsAPI integrationsBachelor’s degreeData workflowsCollaboration

Required

3-5 years years of hands-on experience running email campaigns using Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder) Highly Preferred

No employment sponsorship is available for this role

Bachelor's degree in Marketing, Business, Communications, Computer Science, Information Systems, or related field required

Preferred

Salesforce Marketing Cloud Email Specialist certification Highly Preferred, additional certifications a plus: Salesforce Certified AI Associate, Marketing Cloud Consultant, Developer, Data Cloud are desirable

Experience with cross-channel campaigns (email, SMS, social, push) highly preferred

Familiarity with API integrations and data workflows highly preferred