Priority Marketing · 2 days ago
Social Media Specialist
Fort Myers, FL
Full-time
Onsite
Entry Level
1+ years expPriority Marketing is one of Southwest Florida’s most prominent agencies, seeking an experienced social media specialist to drive engagement and help clients achieve their goals. The role involves executing social media strategies, creating content, and analyzing performance metrics to deliver high-quality campaigns and support client objectives.
AdvertisingDigital MarketingMarketingPublic RelationsSocial Media MarketingWeb DesignWeb Development
Responsibilities
Write and develop social media plans
Manage day-to-day posting and scheduling of relevant content and across social media channels for multiple clients
Effectively implement client’s respective strategy and budget into successful organic and paid social media marketing campaigns that achieve specific client goals and business objectives
Consistently evaluate and manage the development of insight-driven social campaigns that increase client awareness and generate more leads and revenue
Collaborate with other departments, to align and execute content marketing strategies across all relevant social media platforms
Direct the execution of social graphics, visual content, animated GIF’s, Reels, Stories, and video to help promote engagement and brand awareness for clients
Identify new social media marketing trends to leverage with the goal of increasing awareness and revenue for our clients
Develop content creation shot lists and support with on-site content capture, which can sometimes include nights or weekends based on the client’s schedule
Report on key performance indicators across all platforms, identifying key takeaways and opportunities for improvement
Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice
Regularly attend client meetings as needed
Qualification
Required
1-3 years' experience in social media, developing organic strategies across multiple social media platforms
Experience in launching social media campaigns across multiple channels
Experience in collaborating with marketing teams to meet and execute creative and content needs for campaigns
Strong written and verbal communication skills with superb attention to detail
Highly collaborative and invested in improving and growing the social media efforts to exceed client expectations
Ability to multi-task and prioritize projects in a fast-paced environment
Optimize and enhance client videos and channels to help support social media strategies and SEO
Photography and videography
A creative mindset
Effective organization and time management skills
Knowledge of Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, including best practices in writing for each platform
Basic understanding of social media monitoring and management tools
Preferred
Experience supporting social media influencer strategies and campaigns is a plus
Basic understanding of Meta Ads Manager is a plus, including the ability to write, schedule and launch ad campaigns
Company
Priority Marketing
Priority Marketing is a full-service marketing, advertising and public relations agency with a reputation for achieving results.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Melissa Ward
Assistant to the Chief Executive Officer
Teri Hansen
Founder / President
Recent News
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