CarGurus · 1 day ago
Associate Performance Marketing Analyst
Boston, Massachusetts, United States
Full-time
Hybrid
New Grad, Entry Level
$59K/yr - $74K/yr
0+ years expCarGurus is the largest and fastest-growing automotive marketplace, committed to bringing trust and transparency to car shopping. The Performance Marketing Analyst role focuses on managing and analyzing multimillion-dollar traffic acquisition campaigns to drive high-intent traffic to the site and app, ultimately submitting qualified leads.
AutomotiveClassifiedsPrice ComparisonShopping
Responsibilities
Own with media activation, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360)
Build and structure international campaigns within key platforms, including Demand & Video 360 (DV360), Meta, and other social channels
Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic
Serve as a subject matter expert for mid-funnel data, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness
Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards
Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all international activity
Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations
Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains
Identify, explore, and run testing in new and emerging mid-funnel channels to expand the program’s reach and efficiency
Communicate campaign results, key insights, and strategic recommendations to key stakeholders and senior leadership
Qualification
Required
0-2 years of professional experience in digital marketing, finance, analytics, or a related field
Familiarity with, or a strong desire to learn, major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads)
Exceptionally detail-oriented: You take pride in data accuracy and checking your work
Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways
Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required
Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment
Eager to learn, ask questions, and take initiative on operational tasks
Preferred
Bachelor's degree in an analytical or social science major (e.g., math, statistics, economics, marketing)
Exposure to SQL or business intelligence tools (Looker, Tableau) is a plus
Benefits
Discretionary bonuses/incentives
Restricted Stock Units (RSUs)
Equity for all employees
Career development and corporate giving programs
Employee resource groups (ERGs) and communities
Flexible hybrid model
Robust time off policies
Daily free lunch
New car discount
Meditation and fitness apps
Commuting cost coverage
Company
CarGurus
CarGurus is an online automotive destination that assists users in contacting sellers and comparing local listings for new and used cars.
1001-5000 employees
H1B Sponsorship
CarGurus has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (38)
2023 (36)
2022 (50)
2021 (27)
2020 (23)
Funding
Current Stage
Public CompanyTotal Funding
$1.75M2022-08-11Post Ipo Secondary
2017-10-11IPO
2017-08-16Series A· $1.75M
Leadership Team
Jason Trevisan
Chief Executive Officer
Ben Kasdon
Vice President, Product
Recent News
2025-12-30
Investor's Business Daily
2025-12-16
MarketScreener
2025-12-09
Company data provided by crunchbase