The Walt Disney Company · 1 day ago
Sr Analyst, Consumer & Advertiser Insights - Thought Leadership & Strategic Research
New York, NY, USA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $134K/yr
3+ years expThe Walt Disney Company is a leading entertainment and media organization, and they are seeking a Sr Analyst to join their Consumer & Advertiser Insights group. This role involves managing custom primary research studies and providing actionable insights to drive strategy within Disney Advertising.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Assist the Sr Manager with and/or manage both custom qualitative and quantitative studies from inception to completion, largely in partnership with third-party research vendors
Specific research responsibilities include but are not limited to: working with internal and external cross-functional partners/vendors, writing research briefs, co-leading/participating in research design conversations, vetting vendor proposals, supporting the research process end-to-end (including helping to optimize custom research-related deliverables to ensure the quality and accuracy of the work product), stimulus collection, data analysis, reporting (including implications/thought-starters), and presentation of findings/insights to key stakeholders (including internal stakeholders/management and external advertising clients)
Co-manage two survey community panels with fellow team members, including the creation and deployment of custom surveys through this panel (tasks include full questionnaire development, survey programming/testing/deployment, data analysis, reporting, and presentation of results)
Help to build research-based content for the online Disney Insights Hub. Specifically, turning insights into publicly facing articles, one-sheets, and infographics as well as working closely with marketing, legal and communications teams to socialize
Support internal ad-hoc requests, business questions, and/or sales needs, which can include analyzing a variety of data sets from across research efforts (collaborating with additional internal research teams as needed) and then summarizing and communicating key insights in an easy-to-understand, succinct fashion
Support a broad group of internal stakeholders and partners, including sales, marketing, comms, category strategy, sales enablement, product, integrated marketing, Disney Campaign Manager, sports brand solutions, entertainment brand solutions, leadership teams, etc
Qualification
Required
3+ years of demonstrated primary/custom research experience required, largely managing custom research (across both qualitative and quantitative studies) and working with syndicated media-related resources
Strong experience in survey writing (i.e. taking a concept or key questions from stakeholders and building out a sound survey design)
Experience conducting primary research (e.g., quantitative/qualitative studies such as focus groups, online surveys, etc.) for an agency or company in advertising, media, and/or entertainment/streaming (with a strong focus in advertising research preferred)
Experience with project management and data analysis – highly detailed and well-organized, including the ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneously in a fast-paced environment
Strong analytical skills – be able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote) for both sales and/or strategic purposes
Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)
Demonstrated interpersonal and relationship-building skills
Possesses an enthusiastic and positive 'can do' outlook, even when under pressure
Self-motivated - able to self-start projects and solicit collaborations
Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities
Analytical and out-of-the-box thinker who has a passion for learning/insights, enjoys problem-solving
Computer Skills: Word, Excel, PowerPoint, Outlook
Preferred
Experience using SPSS is a plus
Experience in managing and/or directing outside research agencies a plus
Experience with media-related syndicated tools (such as Comscore, Nielsen TV ratings products, MRI / Simmons, Adobe Omniture Sitecatalyst, Nielsen Monitor-Plus, and TNS / Kantar Media) a plus
Bachelor's degree Preferred
Some light travel may be required (including attendance at evening focus groups)
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-08
2026-01-07
Company data provided by crunchbase