Everlane · 18 hours ago
VP of Digital
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$200K/yr - $275K/yr
10+ years expEverlane is a company committed to clean luxury and sustainability. The VP of Digital will lead the digital strategy and oversee the e-commerce business, focusing on enhancing the customer shopping experience and driving digital transformation.
E-CommerceFashionManufacturingRetail
Responsibilities
Drive the digital vision and strategy to shape the customer shopping experience on Everlane.com to evolve the customer's core digital experience through site performance, merchandising strategy, ideation, testing, and optimization of critical site features, as well as tools to better manage the site experience
Lead the creation and execution of the company’s digital strategy, ensuring alignment with the overall business goals and objectives by working with channel leads to elevate Everlane’s stories and shops in user journeys
Spearhead digital initiatives across the organization to enhance operational efficiency, customer experience, and innovation through identifying emerging digital trends
Stay at the forefront of emerging digital trends, technologies, and innovations, recommending strategic digital investments and partnerships
Work closely with cross-functional teams, including Product, Merchandising, Creative, Marketing, Operations, and Customer Experience, to drive digital initiatives across the company
Oversee the development, integration, and optimization of digital platforms (web, mobile, e-commerce, etc.) to enhance user experience and engagement
Utilize data analytics and digital tools to provide actionable insights that drive business decision-making and improve customer acquisition, retention, and satisfaction
Lead the cultural shift toward digital adoption within the company by promoting innovation, digital literacy, and collaboration among teams
Manage the digital budget and resources, ensuring cost-effective and impactful digital initiatives are prioritized
Ensure digital initiatives comply with industry standards, regulations, and cybersecurity best practices to protect customer data and company assets
Define key performance indicators (KPIs) and continuously track the performance of digital initiatives to ensure objectives are met
Develop a framework to connect with consumers to drive engagement, conversions, and sales by leveraging strategies that include social media marketing, email campaigns, search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and more
Qualification
Required
Previous P&L responsibility for a direct-to-customer business
Proven experience (10+ years) in senior leadership roles, ideally in a VP of Digital, Digital Transformation, or similar role within a fashion DTC business
Bachelor's degree in Business, Marketing, Information Technology, or related field (Master's degree preferred)
Deep knowledge of digital technologies, platforms, and tools (e.g., AI, machine learning, cloud, analytics, e-commerce)
Strong understanding of digital marketing, customer engagement strategies, and online business models
Exceptional leadership, communication, and interpersonal skills
Experience in managing cross-functional teams and collaborating with senior executives
Strong problem-solving skills with a data-driven approach to decision-making
Ability to lead change management initiatives and foster a culture of digital innovation
Preferred
Experience in specific industries such as e-commerce, SaaS, or technology-driven businesses
Proficiency in agile methodologies and project management tools
Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices in cybersecurity
Knowledge of digital revenue models and monetization strategies
Company
Everlane
Everlane designs, manufactures, and sells clothing items for men and women via online e-commerce website.
201-500 employees
H1B Sponsorship
Everlane has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (2)
2022 (3)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$176.2MKey Investors
Gordon BrothersL CattertonLight Street Capital
2022-11-29Debt Financing· $25M
2022-09-15Debt Financing· $65M
2020-09-11Series F· $85M
Leadership Team
Andrea O'Donnell
Chief Executive Officer
Jena Thompson
Chief Executive Officer
Recent News
Yahoo Finance
2025-12-01
Company data provided by crunchbase