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TEGNA · 2 days ago

Media Strategist

WTLV WJXX-TV Jacksonville

Full-time

Onsite

Mid Level

4+ years exp

TEGNA Inc. is a media company that provides trusted local news and services across various platforms. They are seeking a Media Strategist to support sales teams in Jacksonville and Tampa by providing data-driven insights and customized client solutions to drive revenue growth.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Develop tailored packages, proposals and client-focused sales presentations that clearly communicate Total TV (linear and digital) opportunities, deliverables, and value within integrated media campaigns

Act as a strategic advisor to Account Executives, leveraging deep knowledge of TEGNA’s products and solutions to support advertiser interactions

Lead the development and execution of strategic sponsorship initiatives, partnering with sales leadership to identify, pursue, and grow sponsor relationships aligned with the company’s brand, events, and programming

Ensure seamless sponsorship integration, tracking revenue and delivery metrics, and providing actionable insights to optimize results

Utilize market research to stay informed on industry trends and identify new opportunities with key target demographic and market areas

Assist the Jacksonville and Tampa sales teams with pre-sale activities, including client research, market insights, competitive spending analysis, inventory management, and sales presentations

Analyze audience delivery using Comscore ratings and digital metrics to produce trend and ranking insights that demonstrate performance and support client pitches

Participate in sales meetings and training sessions to stay informed on products, services, and processes

Prepare attribution reports for OTT and linear TV campaigns, synthesizing data into actionable presentations

Independently solve problems and make decisions to support the Jacksonville and Tampa sales teams effectively

Organize and manage campaign details for multiple team members and accounts using tools like Microsoft PowerPoint and Excel

Stay current on TEGNA’s product offerings, including broadcast, OTT, and audience-targeted display and video, to make informed client recommendations

Cross-train with Account Managers, Digital Sales Specialist, and Sales Operations Supervisor, and Director of Research to gain a comprehensive understanding of sales operations and station research

Qualification

Media ratings knowledgeCRM software experiencePowerPoint proficiencyMicrosoft Excel knowledgeAdvertising/media experienceCommunication skillsProblem-solving abilityTime management skillsTeamwork

Required

Bachelor's degree, preferably with a focus in business or marketing

4+ years related experience in pre-sale solution role, preferably within the advertising/media industry or sponsorship management

Ability to handle multiple tasks and projects effectively under deadline pressure

Position requires strong written and verbal communication skills, as well as strong organization and time management

Experience building presentations, extensive knowledge of PowerPoint

Strong knowledge of Microsoft Excel

Experience with CRM software

Knowledge of media ratings (Comscore) and Competitive Intelligence software (AdImpact)

Problem solver, ability to multitask

Exhibits strong communication and relationship skills

High standard of professionalism and accuracy

Positive outlook and enjoys working in a team environment

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.