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Ten Thousand, Inc. · 18 hours ago

Senior Manager of Acquisition - Paid Social

New York, NY

Full-time

Onsite

Senior Level

$105K/yr - $120K/yr

6+ years exp

Ten Thousand is seeking an experienced and strategic Senior Manager, Acquisition to lead the next phase of our customer growth engine. The role involves driving efficient new customer acquisition through performance marketing and creative excellence while collaborating with various teams to ensure integrated acquisition efforts.

ApparelE-CommerceFashionFitness

No H1B

Responsibilities

Lead full-funnel acquisition strategies across paid social , paid search, display, and emerging performance channels to drive scalable growth

Track and report on all performance goals, KPIs, and success metrics, balancing new customer volume with efficient CAC outcomes

Manage external paid agencies to oversee and direct day-to-day campaign optimizations, audience segmentation, bidding strategies, and testing plans

Establish, manage, and evolve a robust acquisition creative pipeline — from concept and ideation through production, testing, learnings, and optimization

Partner with internal creative teams and external partners to translate audience insights into high-impact creative concepts that align with the Ten Thousand ethos

Drive weekly creative sprints, ideation sessions, and testing cadences across channels to rapidly iterate on what performs

Influence and inform creative briefs, audience hypotheses, and messaging strategies based on performance learnings

Develop a deep understanding of Ten Thousand’s target customer — their motivations, training habits, lifestyle drivers, and response to creative messaging

Build and maintain detailed audience cohorts, personas, and segment profiles that inform acquisition strategy, creative direction, and media targeting

Leverage first-party DTC data and analytics to refine targeting and identify high-value acquisition pools

Translate performance data into actionable insights and strategic recommendations

Build dashboards and reports that clearly communicate channel performance, creative impact, and audience trends to cross-functional stakeholders

Partner with analytics to continuously refine attribution models and measurement frameworks

Qualification

Performance marketingCreative testing optimizationPaid media managementAnalytical capabilitiesCustomer segmentationCreative analytics toolsFitness industry knowledgeProject managementCross-functional collaboration