UB Greensfelder · 17 hours ago
Chief Marketing Officer
St Louis, MO
Full-time
Onsite
Director/Executive
$250K/yr - $300K/yr
10+ years expUB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead their marketing and business development efforts. The CMO will be responsible for the overall marketing strategy, client engagement, and team leadership, ensuring alignment with the firm's goals and enhancing brand reputation.
Law EnforcementLegalProfessional Services
Hiring Manager
Tim Pauk
Responsibilities
Develop and Execute Marketing Strategy: Lead the creation and implementation of a comprehensive marketing strategy that aligns with the firm’s business objectives and target client base
Market Positioning & Brand Development: Position the firm as a thought leader in key practice areas, ensuring that brand messaging and marketing communications reflect the firm's expertise and values
Competitor & Market Analysis: Conduct competitive analysis and industry research to inform marketing strategy and positioning. Identify trends and adjust tactics to ensure the firm remains competitive in the legal industry
Client Relationship Building: Oversee client engagement strategies to strengthen existing relationships and attract new clients. Lead efforts to identify and pursue new business opportunities
Lead Generation & Conversion: Collaborate with attorneys and practice groups to develop business development strategies, including targeting prospective clients, cross-selling services, and pursuing new matters
Client Retention Programs: Develop programs to maintain strong relationships with clients, including thought leadership content, newsletters, and events. Ensure client feedback loops are established to continuously improve service delivery
Digital Strategy: Lead digital marketing efforts, including SEO, SEM, social media, content marketing, and website optimization, to increase the firm’s visibility and attract relevant traffic
Website & Content Development: Oversee the development of engaging, client-focused content (e.g., blogs, articles, case studies, white papers) and ensure that the firm’s website is optimized to showcase services and expertise
Social Media & Public Relations: Manage the firm’s presence on key social media platforms and ensure that PR efforts reflect the firm’s leadership in the legal sector. Work with media outlets to position the firm as an expert voice in the legal industry
Content Strategy: Develop and execute a content strategy that showcases the firm’s legal expertise and thought leadership through blogs, webinars, case studies, whitepapers, and speaking engagements
Events & Conferences: Oversee the planning and execution of key industry events, client seminars, and conferences. Ensure the firm is represented at relevant legal and business forums
Speaking Opportunities & Publications: Work with attorneys to identify speaking engagements, media opportunities, and publications that enhance the firm’s reputation and market presence
Marketing Team Leadership: Manage, mentor, and develop a high-performing marketing and business development team. Provide guidance on best practices and encourage professional growth and innovation within the department
Collaboration with Lawyers & Practice Groups: Work closely with lawyers and practice groups to ensure marketing and business development efforts are aligned with the firm’s practice areas and client objectives
Cross-Functional Collaboration: Collaborate with other departments, such as HR, IT, and Finance, to ensure alignment in firm-wide communications and branding
Marketing Budget Oversight: Manage and allocate the marketing department's budget effectively, ensuring a high return on investment for all marketing and business development initiatives
Track ROI: Continuously monitor the performance of marketing campaigns and initiatives, adjusting strategies and tactics based on measurable outcomes and firm objectives
Data-Driven Marketing: Use marketing analytics and KPIs to track campaign performance, client acquisition, and brand impact. Regularly report on results to the Managing Partner and leadership team
Client Feedback & Market Trends: Gather and analyze client feedback and market trends to refine marketing strategies and better meet client expectations
Qualification
Required
Bachelor's degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus
Minimum of 10+ years of marketing leadership experience, preferably in the legal industry
Proven success in developing and executing marketing strategies that drive business growth and brand awareness
Experience in digital marketing, public relations, content creation, and event planning within a law firm or similar professional services environment
Strong understanding of the legal industry, market dynamics, and client acquisition
Leadership experience in managing cross-functional teams and fostering a culture of creativity and results
Expertise in digital marketing channels, including SEO, SEM, social media, and email marketing
Ability to analyze marketing data and adjust strategies to meet firm objectives
Excellent communication and interpersonal skills, with the ability to collaborate with senior leadership and attorneys
Strategic thinker with a results-oriented approach
Strong leadership and team-building abilities
Ability to manage multiple projects and priorities simultaneously
Highly adaptable and innovative, with a strong understanding of emerging marketing technologies
Proactive, self-starter, and a problem solver with exceptional organizational skills
Company
UB Greensfelder
UB Greensfelder is a law firm that provides tax, real estate, investigation, and business legal solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Abby Risner
Partner
Alan Scheufler
Partner
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