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Hudson Valley Lighting Group · 2 days ago

Paid Media Manager

Wappingers Falls, NY

Full-time

Onsite

Mid, Senior Level

$95K/yr - $110K/yr

3+ years exp

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures. They are seeking a Paid Media Manager to lead their paid media strategy and execution across various platforms, focusing on building and optimizing full-funnel campaigns to drive traffic and revenue.

Building MaterialIndustrial ManufacturingInterior DesignLightingManufacturing

No H1B

U.S. Citizen Only

Hiring Manager

Raena Tanaka

Responsibilities

Own the paid media roadmap across Google Ads (Search/Shopping/Display/YouTube), Meta, and Pinterest

Build and manage campaigns end-to-end: structure, targeting, budgeting, creative testing, and optimization

Manage budgets, pacing, forecasting, and performance reporting to hit KPIs (ROAS, CAC, revenue, lead volume, CVR)

Lead ongoing audience and creative testing (messaging, formats, landing pages, funnel strategy)

Monitor and diagnose performance trends; identify opportunities to scale what’s working

Partner with creative/marketing teams to develop ad concepts and provide clear performance feedback

Track performance across channels and communicate insights to stakeholders

Collaborate with analytics partners to ensure tracking accuracy (GA4, pixels, conversion APIs, UTM governance, etc.)

Translate data into actionable recommendations for channel strategy, creative direction, and website optimization

Qualification

Google AdsMeta Ads ManagerPinterest AdsGoogle AnalyticsPerformance marketingAnalytical skillsProject managementCommunication skillsCollaboration

Required

3-5+ years of experience in performance marketing, with hands-on management of paid media campaigns

Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, and Pinterest Ads

Strong communication and project management skills; able to collaborate cross-functionally

You are a professional & positive person who is comfortable working with a team and independently

Ability to create digital strategies from the ground up with minimal guidance

Hands-on experience with tech and tools in the paid marketing ecosystem, including brand monitoring, campaign management tools, and analytics platforms

Bachelor's degree in marketing, business, or related field

US citizen or permanent resident (no Visa sponsorship available)