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AIA Contract Documents · 2 days ago

eCommerce Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $85K/yr

3+ years exp

AIA Contract Documents (ACD) is an industry standard for architecture and construction contracts, and they are seeking a Senior Conversion Rate Optimization Specialist to join their remote marketing team. The role focuses on optimizing the website's performance and driving growth in traffic, engagement, and conversion through collaboration with various teams and testing strategies.

ArchitectureConstructionDocument PreparationLegalSoftware

Responsibilities

Participate in website performance and optimization: Oversee ACD’s website as a primary digital property, ensuring it’s optimized for conversion, engagement, and growth

Develop and execute testing strategies: Plan and run A/B and multivariate tests to improve conversion rate, average order value, and subscription upsell performance

Collaborate with campaign and advertising teams: Partner with paid media, content, and SEO leaders to align messaging, creative, and landing experiences that maximize campaign ROI

Participate in digital acquisition initiatives: Support planning and execution of cost-effective digital marketing programs across channels, including SEM/PPC, paid social, display advertising, and partnerships

Analyze and optimize the customer journey: Identify and address friction points across the funnel; leverage analytics and user behavior insights to improve website and campaign effectiveness

Manage analytics and reporting: Own reporting dashboards and KPIs related to website performance, digital advertising, and conversion. Translate insights into actionable recommendations

Collaborate cross- functionally : Partner with product, design, content, and engineering teams to ensure seamless site experiences and alignment across all digital touchpoints

Maintain brand consistency and quality: Uphold ACD’s design, tone, and accessibility standards across the web experience

Research and experiment: Stay current on emerging digital marketing trends, CRO tools, and performance marketing best practices, applying new ideas that elevate ACD’s digital impact

Align initiatives with company and marketing OKRs, ensuring all activities directly contribute to customer acquisition, engagement, and retention goals

Contribute to the continuous improvement of marketing processes and systems for scalability and performance

Qualification

Digital marketing experienceCRO toolsWebsite analyticsSEO best practicesCollaboration skillsAnalytical skillsBachelor’s degreeE-commerce optimizationGrowth mindset