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Fossil Group, Inc. · 1 day ago

Global Portfolio Marketing Director, Michael Kors & Diesel

Richardson, TX

Full-time

Hybrid

Director/Executive

7+ years exp

Fossil Group, Inc. is an international team that delivers innovative watches, jewelry, and leather goods. They are seeking a Global Portfolio Marketing Director to lead the management of licensed brands like Michael Kors and Diesel, focusing on strategic marketing initiatives and fostering strong relationships with licensors.

LifestyleMarketing

Responsibilities

Lead the strategic development of annual global marketing plans for Portfolio Brands, partnering with brand leads and teams to ensure alignment with business goals

Oversee the creation of marketing budgets for each brand, ensuring proper allocation of resources across global and regional marketing initiatives

Work with cross-functional teams to prioritize key countries, brand stories, and marketing tactics that will drive traffic, sales, and awareness in all sales channels

Guide the team in ideating and developing innovative marketing, media, and POS strategies to effectively reach target consumers and achieve sales objectives

Ensure successful campaign execution and the consistent application of brand identity across all channels, ensuring messaging is aligned and impactful

Foster strong communication and collaboration between global and regional marketing teams to ensure alignment on strategic direction, campaign goals, and brand priorities

Partner with regional teams and commercial departments to understand local market needs and develop customized marketing strategies that resonate with specific markets

Maintain regular communication with licensor partners to influence investment strategies and ensure alignment of global/regional marketing content and opportunities

Oversee and manage the marketing budget for Portfolio Brands, ensuring that global marketing, regional marketing, and ad royalty budgets are effectively allocated and optimized

Identify opportunities to save or optimize marketing investments, ensuring a high return on marketing spend across all areas

Cultivate a culture of innovation, fostering new ideas and marketing approaches to stay ahead of industry trends and elevate brand presence globally

Identify and develop future marketing partnerships, collaborations, and opportunities that will drive continued growth for the business

Lead and motivate a team of global and regional marketers, providing clear vision and direction while supporting their personal and professional growth

Encourage collaboration, ensure a strong sense of ownership, and align team efforts with the broader company goals to maximize marketing effectiveness

Regularly present marketing strategies, progress, and results to senior leadership, providing updates on key campaigns, budget performance, and opportunities for growth

Help shape and refine the overall marketing direction based on feedback from stakeholders, ensuring that all efforts are aligned with the company’s strategic objectives

Qualification

Global marketing strategyBudget managementBrand strategyData-driven marketingCross-functional collaborationCreative developmentCustomer experience designPartner marketingTeam leadershipCommunication skills

Required

7+ years of experience in marketing roles within fast-paced, matrixed organizations, with a focus on data-driven, integrated marketing strategy—including campaign planning and budget allocation

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

Strong experience using marketing data and analytics to inform strategy and decision-making

Broad expertise across brand strategy, customer experience design, paid and owned media, content strategy, and creative development

Experience with partner marketing or managing external brand/licensor relationships

Familiarity with balancing data collection for marketing insights while maintaining compliance with data privacy and security standards

Ability to influence cross-functional teams and drive alignment across multiple stakeholders