Unique Brands · 1 day ago
Digital Creative Director
New York, United States
Full-time
Onsite
Senior Level
7+ years expUnique Brands is a fast-growing fashion company known for delivering trend-driven product with strong brand identity. They are seeking an experienced Digital Creative Director to lead the creative vision and execution of their digital presence across all customer touchpoints. The role involves overseeing the development of creative assets for various marketing channels and collaborating cross-functionally to support brand growth and performance.
Wholesale
Responsibilities
Own and evolve the digital creative vision across all platforms, ensuring a consistent and elevated brand experience
Develop and maintain creative guidelines, brand standards, and visual storytelling across e-commerce and marketing channels
Lead conceptual development for seasonal campaigns, product launches, and key initiatives that reflect brand identity and customer insights
Partner with leadership to ensure creative direction aligns with brand strategy, business goals, and growth priorities
Oversee creative execution across e-commerce, social media, email marketing, digital advertising, site content, and brand storytelling
Direct the creative development of digital assets, including homepage design, landing pages, banners, product storytelling, lookbooks, and campaign toolkits
Lead creative direction for photoshoots and content production, including mood boards, shot lists, styling direction, on-set art direction, and post-production
Ensure content is trend-forward, high-quality, and aligned with customer expectations
Lead, mentor, and manage internal creative team members and external partners (designers, freelancers, photographers, videographers, editors)
Partner closely with marketing, e-commerce, and brand teams to align creative needs with campaign calendars and product stories
Collaborate with performance marketing teams to develop creative that supports testing, optimization, and growth goals
Provide clear creative feedback, ensuring strong communication and consistent execution across teams
Ensure creative is not only visually compelling but also optimized for performance across platforms (CTR, CVR, engagement, ROAS)
Use insights from analytics and customer behavior to inform creative direction and improve digital storytelling
Manage creative workflows and production timelines to support speed-to-market and business priorities
Maintain an agile approach to creative iteration, content refreshes, and rapid-turn deliverables
Qualification
Required
7+ years of creative leadership experience, with a strong focus on digital, e-commerce, and fashion/lifestyle brands
Proven ability to lead creative strategy and execution across digital platforms, including website, social, email, and paid media
Strong portfolio demonstrating elevated design sensibility, digital storytelling, and campaign direction
Experience directing photoshoots and content production, including styling/visual storytelling guidance
Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
Strong leadership, collaboration, and communication skills
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with web/digital design tools (Figma preferred)
Preferred
Experience working with fashion brands in a high-growth environment
Knowledge of e-commerce best practices, UX principles, and conversion-driven creative strategies
Experience collaborating with performance marketing teams to build high-performing creative
Understanding of omnichannel retail strategy and consumer engagement across platforms
Company
Unique Brands
As Unique Brands, we started our journey in 2015 in Turkey, the country who has the best quality yarn and unique fabrics in the World.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase