Women of the Vine & Spirits ยท 1 day ago
VP, Trade Development
Elizabeth, NJ
Full-time
Onsite
Director/Executive
$175K/yr - $225K/yr
10+ years expAllied Beverage Group, LLC is New Jersey's largest wine and spirits distributor, known for its family-based culture. The VP Trade Development will lead the Division's commercial strategy, manage portfolio and revenue growth initiatives, and drive trade marketing execution, while fostering talent development within the team.
Food & Beverages
Responsibilities
Lead supplier engagement in the development of the Division's Annual Operating Plan, including goals, commercial strategy, and execution tactics
Communicate plans, goals, strategies, and tactics to the sales organization
Develop, deploy, and track all Division programming
Build strong cross functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning
Lead monthly, quarterly, and annual business reviews with Brand Owners
Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends
Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning
Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices
Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives
Negotiate margin meld with Brand Owners to ensure fair distributor value share
Collaborate with 3rd party analytics partners to accelerate RGM initiatives
Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs
Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption
Collaborate with Digital & eCommerce teams to advance a world class digital agenda for the Division
Develop the Division's digital content approach and calendar for trade and consumer audiences
Build and deploy customer centric eCommerce strategies that drive value for customers and the Division's portfolio
Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards
Inspire and motivate the Trade Development team and broader Division
Lead engaging meetings, provide clear direction, and communicate compelling plans
Promote a culture of continuous learning, capability building, and professional development
Qualification
Required
Bachelor's Degree required; MBA or advanced degree preferred
10+ years of progressive commercial strategy and sales leadership experience within beverage alcohol
Demonstrated experience managing successful large-scale distributor-supplier relationships
Engagement with cross-functional team, with a focus on finance, operations, HR and compliance
Mastery of commercial strategy, including customer segmentation, category management, value chain optimization, sales planning & goal delivery, commercial execution and Digital/eCommerce
Sharp analytical and financial acumen, fueling team's approach to business planning, tracking, risk and opportunity assessment and timely course correction activities
Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies
Intimate knowledge of state and federal regulations (ABC, TTB)
Ability to identify critical stakeholders in building and delivering a plan
Ability to multi-task, and to weave together disparate skill sets into a cohesive commercial strategy
Ability to hold a Solicitor's Permit
Preferred
WSET Spirits certification (or similar) preferred
Benefits
Medical
Dental
Vision
401K plan with company match
Life Insurance
Long Term Disability
Flexible Spending Account
Employee Assistance Program
Pet Insurance Plan
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase