McGraw Hill · 1 day ago
VP, CRM & Marketing Technology
United States
Full-time
Remote
Director/Executive
$193K/yr - $280K/yr
15+ years expMcGraw Hill is dedicated to delivering digital learning experiences that transform education for learners and educators. The VP, CRM & Marketing Technology will oversee the go-to-market technology ecosystem, partnering with executive leadership in Sales and Marketing to create a multi-year roadmap and deliver scalable business outcomes.
E-LearningEdTechEducationPublishing
Responsibilities
Establish a joint operating rhythm with BU Sales and Marketing executive leaders (QBRs/MBRs) to understand strategy, funnel targets, capacity plans, and market motions; translate these into a roadmap with clear value cases, sequencing, and budget
Maintain a rolling 12-24 month CRM & MarTech roadmap aligning enterprise capabilities with BU needs; make transparent trade‑offs and sequencing decisions based on ROI, risk, and change capacity
Lead the annual investment planning process (build vs. buy, vendor renewals, licensing, capacity) and own forecast accuracy and budget adherence
Serve as executive Product Owner for Salesforce Sales Cloud and Service Cloud, ensuring scalable architecture, robust data design, and consistent process standards (lead-to-cash, case management, knowledge, entitlements, SLAs)
Direct the strategy and integration of the marketing technology stack (e.g., Marketing Automation/MA, email & journey orchestration, web personalization/ABM, CDP/Data Cloud, tagging/consent), sales enablement (e.g., content orchestration, readiness/learning), and customer success platforms (e.g., health scoring, success plans, digital CS)
Govern platform extensions (e.g., CPQ/Revenue tools, Experience/Partner portals, telephony/CTI, knowledge & bots, analytics) and integration patterns (e.g., event-driven, iPaaS/ESB, API-first), in partnership with Enterprise Architecture
Run a product-model operating structure (product managers, BAs, UX, engineering, data, QA) with agile delivery and robust intake → discovery → experimentation → release lifecycle
Lead DevOps for Salesforce & MarTech (version control, CI/CD, sandbox strategy, automated testing, release gates) with SLOs for availability, performance, and incident response
Drive adoption & change management (enablement, comms, field readiness) to ensure technology delivers measurable behavior change and value
Partner with Analytics to deliver standard dashboards (pipeline, forecast, conversion, campaign attribution, service KPIs, digital journeys) and promote self‑service insights
Ensure privacy, consent, and regulatory compliance (e.g., GDPR/CCPA, CAN‑SPAM, TCPA) and align with InfoSec on access, retention, and audit
Own executive relationships with platform vendors and key SI partners; negotiate commercial terms, renewals, and ELA optimization; manage partner performance to outcomes
Build and develop high‑performing product, engineering, data, and QA teams with clear career paths and coaching
Raise capability in Salesforce, marketing automation, digital engagement, RevOps, and customer success tech through certification plans and guilds
Champion a culture of customer centricity, speed, and quality, with measurable outcomes and continuous improvement
Qualification
Required
Bachelor's degree (Business or engineering) OR Equivalent Experience
Minimum 15 years' experience managing technology teams
Increasing managerial responsibility over the last 10 years
5 years' experience in the industry or a related digital industry
Minimum 7 years' experience executing effectively in an Agile SDLC
Preferred
5 years of experience of managing Go-to-Market Technologies and show understanding of how this space is changing
Experience of the Education landscape (K12 and/ or Higher Ed) globally with an emphasis on US
Benefits
An annual bonus plan may be provided as part of the compensation package
A full range of medical and/or other benefits, depending on the position offered
Company
McGraw Hill
We are a leading global education company that partners with millions of educators, learners and professionals around the world.
1001-5000 employees
H1B Sponsorship
McGraw Hill has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (13)
2023 (23)
2022 (37)
2021 (27)
2020 (28)
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-07-24IPO
2021-09-30Private Equity
2021-06-15Acquired
Leadership Team
Lloyd G. Waterhouse
CEO & President
Simon Allen
President & CEO
Recent News
2026-01-13
MarketScreener
2026-01-06
Company data provided by crunchbase