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The TJX Companies, Inc. · 1 day ago

Manager Of Database Marketing & Analytics

Framingham, MA

Full-time

Onsite

Senior Level, Lead/Staff

$114K/yr - $148K/yr

10+ years exp

TJX Companies is a Fortune 100 company and the world’s leading off-price retailer, seeking a Manager of Marketing Database & Analytics. This role involves leading a team of analysts to enhance the marketing technology stack and oversee the customer marketing database, analytics, and advanced analytics to drive customer engagement and profitability.

ApparelBeautyE-CommerceFashionFurnitureJewelryLocal BusinessRetail

Responsibilities

Be the Subject Matter Expert (SME) on all database marketing initiatives including the customer database, marketing toolset, identity resolution partnerships, data governance and database development

Partner with IT to lead the development of the customer database roadmap in the short term, while also setting the vision for the future of the customer database, identifying new capabilities and technologies to enhance the team’s impact

Oversee the development of TJX’s infrastructure which includes strategy, design, development, architecture, structure and business rules for TJX CRM & Marketing applications

Enable the data and reporting infrastructure for intelligent marketing and customer analytics related to the development of loyalty and brand marketing campaigns with the goal of increasing customer engagement, driving incremental sales and increasing profitability of marketing programs

Evangelize the power of data, analytics & automation to drive key business, digital and technology decisions

Lead the use of analytics to develop innovative ways to increase customer engagement, spend, ROI and reduce churn

Enable digital and multi-channel customer analytics efforts by developing the data strategy and integration plan for offline and online customer visitation and behavior trends

Work cross-functionally to develop and maintain predictive models, advanced segmentation, data exploration, data visualization and data mining solutions to refine targeting and understand customer behavior

Develop rules for managing TJX data, governance, sharing, reporting, privacy, security, etc

Work to integrate new and emerging sources of data into the database to create and enhance visibility in the Customers’ journey