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Spark Foundry · 2 days ago

Manager, Search - SEM

New York, NY

Full-time

Onsite

Mid, Senior Level

$74K/yr - $116K/yr

3+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement and transactions. The Paid Search Manager will oversee search media for assigned brands, lead campaign development, and manage a team while ensuring effective communication and execution of search strategies.

AdvertisingMarketing

Responsibilities

Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments

Gather the research and data needed to formulate tactical plan development and recommendation for client delivery

Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process

Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign

QA and oversee trafficking of approved plan into search platforms

Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)

Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments

Development and recommendation of optimizations and/or testing plans

Pull data and research components needed for new business pitches

Contribute to development of agency level POVs on industry happenings

Primary party responsible for customization of agency POVs for individual clients

Qualification

Paid search experienceSearch platforms masteryAnalytics toolsMS Excel expertiseSearch platform certificationsLeadership abilityCommunication skillsProject management skillsCritical thinkingCollaborative attitude