Würk · 20 hours ago
Marketing Operations & Growth Manager
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $95K/yr
5+ years expWürk is a purpose-driven organization providing an all-in-one workforce management solution to employers in highly regulated industries. They are seeking a Marketing Operations & Growth Manager to build automation and optimizations for scaling full-funnel pipeline growth across new industries and enterprise markets, focusing on data-driven marketing strategies.
CannabisFinTechHuman ResourcesSoftware
No H1B
Responsibilities
Develop keyword-optimized industry-specific landing pages and enterprise-ready product positioning
Collaborate with Sales to align messaging, improve conversion rate and nurturing throughout long sales cycles
Build and manage HubSpot workflows, lifecycle stages, lead scoring and segmentation
Create targeted, persona-based vertical nurture sequences for enterprise and mid-market audiences
Execute automated product, feature, onboarding, retention, and upsell campaigns
Own GA4, Looker Studio dashboards, UTMs, and attribution modeling frameworks
Ensure accurate source tracking, funnel integrity, and ROI visibility across channels
Deliver monthly reporting on pipeline contribution, conversion metrics, and marketing performance
Partner with Sales to optimize pipeline velocity, lead scoring accuracy and lead nurturing sequences
Support Customer Success with automated email sequences for client communications and retention
Collaborating with Product Team to create product marketing sequences to current clients and prospects
Collaborating with Partnerships through email lead nurture, content development, Salesforce dashboard reporting & analysis
Conduct regular keyword analysis to ensure SEO best practices and content optimizations across the website are consistent
Improve conversion rate optimization through A/B testing, UX/UI enhancements, call-to-action optimization, and analytics insights
Qualification
Required
Bachelor's degree in marketing, business, analytics, or related field
5+ years' experience across digital marketing, marketing operations, growth, or demand gen
Strong expertise in CRMs, including Salesforce and HubSpot
Strong expertise in HubSpot automation, lifecycle marketing architecture, lead scoring, and segmentation
Proven success increasing pipeline growth through CRO, and multi-channel digital strategy
Hands-on experience with GA4, Looker Studio, UTMs, and attribution models
Excellent writing, editing, and content structuring abilities
Strong project management and cross-functional communication skills
Preferred
HTML/CSS, graphic design, or light development skills a plus
B2B SaaS experience a plus
HCM, workforce management & HR industry experience a plus
Benefits
Competitive medical, dental, and vision plans
100% employer-paid basic life insurance, short term disability, and employee assistance programs
401(k) traditional and Roth plans with Employer Match
Generous PTO, bonus, and stock options
$400 office equipment reimbursement
$300/year fitness reimbursement
Internet reimbursement
Paid professional development & tuition reimbursement
Generous referral bonuses
Paid parental leave
Remote-friendly work environment
Paid sabbatical leave program
Company
Würk
Würk exists to help compliance-centric businesses fortify, comply, and thrive in the face of uncertain highly regulated environments.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$24.62MKey Investors
WurkArcview GroupPoseidon Asset Management
2021-04-22Series A· $3.5M
2019-02-12Series A· $17M
2018-11-20Seed· $1M
Leadership Team
Keegan Peterson
Founder & CEO
Karen Davis
Chief Customer Officer
Recent News
Company data provided by crunchbase