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MassMedia Marketing, Advertising, PR · 2 days ago

Google Ads Specialist

Las Vegas, NV

Full-time

Hybrid

Mid Level

4+ years exp

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV. They are seeking an experienced Google Ads Specialist to build, manage, and optimize search campaigns for their clients, ensuring performance optimizations and strategic alignment with client objectives.

AdvertisingBrand MarketingDigital MarketingGraphic DesignMarket ResearchMarketingSocial MediaWeb Development

Responsibilities

Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia

Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations

Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time

Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs

Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment

Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency

Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns

Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives