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Mesh Systems · 2 days ago

Growth Marketing Manager

Indianapolis, Indiana, United States

Full-time

Hybrid

Mid Level

Mesh Systems is seeking to hire a Growth Marketing Manager to own the execution of demand programs that generate net-new leads and marketing-sourced sales opportunities. This role focuses on designing and running marketing programs to generate new interest and nurture early-stage leads, ultimately sourcing new deals for the business.

Cloud Data ServicesCloud InfrastructureInformation TechnologyInternet of ThingsSoftwareWireless

Responsibilities

Execute growth marketing programs with a clear objective of sourcing net-new deals through a balanced mix of inbound and outbound campaigns

Manage paid campaigns across LinkedIn Ads, Google Ads, and content syndication to drive qualified interest and pipeline

Build, segment, and manage outbound prospecting campaigns in HubSpot, nurturing leads until sales engagement is warranted

Develop and optimize lead nurture workflows to re-engage inbound leads and dormant contacts

Plan, promote, execute, and follow up on webinars as a core demand generation channel

Own campaign and program reporting in HubSpot, tracking performance from lead engagement through sourced opportunities

Use performance data to continuously refine targeting, messaging, channels, and campaign strategy in support of revenue goals

Provide support to Sales- or partner-led initiatives when aligned with active demand generation programs, including light campaign air cover or coordination as needed

Qualification

Growth marketingHubSpotPaid media managementLead nurturingCampaign reportingWebinar executionData analysisTestingIteratingCollaboration

Required

Experience in executing growth marketing programs with a clear objective of sourcing net-new deals through a balanced mix of inbound and outbound campaigns

Proficiency in managing paid campaigns across LinkedIn Ads, Google Ads, and content syndication to drive qualified interest and pipeline

Ability to build, segment, and manage outbound prospecting campaigns in HubSpot, nurturing leads until sales engagement is warranted

Experience in developing and optimizing lead nurture workflows to re-engage inbound leads and dormant contacts

Capability to plan, promote, execute, and follow up on webinars as a core demand generation channel

Experience in owning campaign and program reporting in HubSpot, tracking performance from lead engagement through sourced opportunities

Ability to use performance data to continuously refine targeting, messaging, channels, and campaign strategy in support of revenue goals

Experience in providing support to Sales- or partner-led initiatives when aligned with active demand generation programs