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PNC · 22 hours ago

AI Search Technical SEO Lead (AEO / GEO)

Pittsburgh, PA

Full-time

Onsite

Mid, Senior Level

$65K/yr - $161K/yr

5+ years exp

PNC is a financial institution that values its people as its greatest differentiator and competitive advantage. They are seeking an AI Search Technical SEO Lead to adapt to the evolving landscape of digital discovery, focusing on optimizing PNC's web properties for both traditional and generative search engines.

BankingFinanceFinancial Services

No H1B

Responsibilities

Advanced AEO Platform Management

Technical Architecture and Schema Implementation

Cross-Functional Collaboration for AI Visibility

Executive Reporting and Strategy

Continuous Improvement and Testing

Qualification

Technical SEOAEO Platform ManagementSchema ImplementationData AnalysisWeb DevelopmentPerformance AnalyticsSearch IntelligenceTechnical AuditingAnalytical ThinkingBusiness AcumenConsultingEffective CommunicationsDecision Making

Required

5+ years of experience in technical SEO

Strong understanding of technical SEO and web development

Familiarity with basic web design and HTML, JavaScript, and CSS

Ability to analyze large datasets to identify trending topics and performance anomalies

Comfortable with data visualization and interpretation

Curiosity and scientific rigor to formulate hypotheses, run tests, and operationalize results

Hands-on experience with enterprise-grade tools such as Adobe Experience Manager (AEM), ScreamingFrog SEO crawler, Conductor Web Intelligence, Google Search Console, Google or Adobe Analytics, and Log File analysis tools

Ability to translate complex technical requirements into actionable marketing strategies

Ability to distill complex technical concepts into clear business metrics

Ability to collaborate closely with cross-functional teams

Ability to report and present progress on AI search visibility to executive stakeholders