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TikTok · 3 days ago

TikTok Shop - Product Manager, Customer Growth

San Jose, CA

Full-time

Onsite

Senior Level

$165K/yr - $312K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a hands-on and strategic Product Manager to lead loyalty and retention initiatives for TikTok Shop. This role involves defining the product roadmap for loyalty programs, translating business strategies into product specifications, and collaborating with cross-functional teams to enhance user retention and satisfaction.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Define and own the product roadmap for loyalty programs, subscription-like features, and exclusive user benefits

Translate business strategy into product specs that enhance retention and long-term user value

Partner with Marketing, Data Science, and Engineering to launch pilots and refine loyalty mechanisms based on performance

Deeply understand user segments and design differentiated packages to maximize satisfaction and frequency

Monitor retention KPIs, feedback loops, and competitor strategies to evolve our loyalty offering over time

Qualification

Product ManagementLoyalty ProgramsUser Lifecycle MonetizationCross-functional CollaborationStrategic Thinking

Required

5+ years of Product Management experience, with direct ownership of loyalty, benefits, or subscription models

Strategic thinker with a hands-on approach to experimentation and iterative delivery

Experience in content commerce or user lifecycle-based monetization models

Strong collaboration skills with cross-functional teams, including Marketing, DS, and UX

Preferred

Prior work in customer rewards, e-commerce loyalty tiers, or benefit ecosystems geared towards customers / consumers

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)