Answerthink · 1 week ago
Marketing Manager
Answerthink, a Hackett Group company, is an SAP software reseller and implementation partner serving midmarket and enterprise organizations. They are seeking a Marketing Manager to execute marketing strategies, support demand generation campaigns, and enhance partner engagement in a fast-paced environment.
Responsibilities
Demand Generation & Campaign Execution
Execute multi-channel marketing campaigns in support of sales and business development teams
Adapt and write campaign copy for email, social, and outbound sequences
Support SAP- and partner-facing campaigns, including DF- and co-marketing initiatives
Track campaign performance and contribute to reporting, optimization, and insights
Content Creation & Copywriting
Write, edit, and refine marketing, demand, and enablement assets, including campaign content, website copy, newsletters, etc
Translate technical SAP and consulting concepts into clear, compelling business language
Ensure content aligns with brand standards, tone, and storytelling best practices
Marketing Operations & Execution Support
Support marketing automation efforts using Marketo and Outreach
Assist with CRM campaign support and reporting in Salesforce
Create, organize, and maintain a centralized repository of approved marketing and sales assets
Assist with optimizing and refreshing existing decks, templates, and materials used by sales and delivery teams
Event Marketing
Support planning, execution, and follow-up for Answerthink-hosted events, SAP events, third-party events, and sales meetings
Travel occasionally to support key events (estimated 2–3 trips per year)
Qualification
Required
3–6 years of experience in B2B marketing (technology, consulting, or professional services preferred)
Experience working remotely with strong communication and follow-through
Ability to manage multiple projects and deadlines in a fast-paced environment
Strong writing and editing skills across short-form and long-form content
Experience supporting demand generation or campaign execution
Familiarity with marketing automation and CRM platforms
Proficiency with Microsoft Word, PowerPoint, and Excel
Preferred
Experience in the SAP ecosystem or enterprise software environment
Experience supporting sales or business development teams
Familiarity with Marketo, Outreach, Salesforce, or similar platforms
Experience working in a partner-driven or matrixed organization
Comfort supporting events and occasional travel
Company
Answerthink
Answerthink, a Hackett Group company (NASDAQ: HCKT), is a top SAP platinum partner delivering SAP software and services for small and midsized companies.
Funding
Current Stage
Growth StageCompany data provided by crunchbase