Fluke Corporation · 17 hours ago
US Commercial Marketing Manager (High Level Disinfection)
33 Technology Drive, Irvine, CA, 92618, US
Full-time
Onsite
Mid, Senior Level
6+ years expFluke Corporation is a global industrial technology innovator, and they are seeking a US Commercial Marketing Manager for High Level Disinfection. This role is responsible for driving strategic marketing initiatives, commercial execution, and cross-functional alignment to grow market share and customer satisfaction within the High Level Disinfection portfolio.
Electrical & Electronic Manufacturing
Responsibilities
Develop and execute US-specific marketing plans for High Level Disinfection portfolio is aligned with global strategy
Analyze market trends, competitive landscape, and customer insights to inform strategy and identify growth opportunities
Define and track KPIs to measure campaign effectiveness and business impact
Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption
Lead the creation of sales collateral, value propositions, and objection-handling resources tailored to customer segments
Support sales team with strategic account planning and customer engagement strategies
Serve as the US commercial lead for the High-Level Disinfection portfolio
Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness
Monitor product performance and recommend portfolio adjustments based on market feedback and data
Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
Lead Voice of Customer (VOC) initiatives to gather feedback and identify unmet needs
Partner with Clinical and Education teams to support customer training, education, and clinical adoption
Represent ASP at key industry events, customer meetings, and advisory boards
Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams
Drive alignment on messaging, priorities, and execution plans across functions
Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives
Manage marketing budgets, timelines, and agency/vendor relationships
Ensure compliance with all regulatory and legal requirements in marketing communications
Maintain accurate documentation and reporting of marketing activities and outcomes
Be the steward of the category for both forecast and demand planning
Manage forecasting, demand planning and segmentation in partnership with operations and sales
Experience w/ salesforce and Power BI
Collaborate with MarComm, product development, external agencies, customer advisory group and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.)
Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepherd through the compliance approval process
Excellence with sales collaboration to drive commercial programs, promos & products
Inform and lead the development of digital strategy, campaigns and lead generation strategies to drive customer adoption and sales targets
Lead US product launch strategy for new High Level Disinfection, including cross-functional planning, training, and execution
Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs
Own the creation and delivery of quarterly business review (QBR) decks, including performance analysis, strategic updates, and future planning for internal stakeholders
Demonstrate exceptional communication skills across all channels, including customer-facing presentations, sales enablement, and internal stakeholder engagement
Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention
Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions
Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams
Ability to socialize pre-reads for stakeholder alignment for impactful presentations
Ensure all marketing initiatives, materials, and communications are aligned with ASP’s brand identity, voice, and strategic positioning
Champion the High-Level Disinfection brand within the US market, driving awareness, differentiation, and preference
Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints
Monitor brand perception and contribute to strategies that reinforce ASP’s reputation as a leader in infection prevention
Lead the planning, development, and execution of impactful national sales meetings content for High Level Disinfection category and commercial events, ensuring alignment with strategic priorities and brand messaging
Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum
Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement
Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI
Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking
Qualification
Required
Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience
6+ years of experience in marketing and content creation
Proven track record of successful product launches and commercial strategy execution
Strong analytical, communication, collaboration and project management skills
Ability to work cross-functionally and influence without direct authority
Ability to quickly make data driven decisions
Ability to leverage MS suite of solutions (excel, powerpoint, etc)
Must have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools
Preferred
MBA preferred
5+ years of experience in healthcare or medical device marketing, preferably in infection prevention or consumables
Company
Fluke Corporation
Fluke Corporation, a wholly owned subsidiary of Fortive Corporation (NYSE: FTV), is the world leader in the manufacture, distribution and service of electronic test tools and software.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Douyard
VP, Finance and CFO
Anil Urs
Chief Information Officer
Company data provided by crunchbase