Circle · 2 days ago
Principal Product Marketing Manager
Atlanta Metro
Full-time
Hybrid
Lead/Staff
$185K/yr - $238K/yr
8+ years expCircle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. They are seeking a highly motivated and experienced Product Marketing Manager to lead go-to-market strategy and execution for Circle’s payments products, collaborating closely with cross-functional teams to drive product positioning and launch initiatives.
BankingBlockchainCryptocurrencyFinancial Services
Responsibilities
Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally
Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact
Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth
Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition
Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals
Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence
Qualification
Required
B2B GTM expertise: 8+ years in B2B Product Marketing, or in an equivalent role, where you owned product GTM strategy and execution
Domain knowledge: 4+ years of experience across fintech, payments, or financial services with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies
Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice
Growth mindset & agility: You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution
Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You're confident presenting to diverse audiences and crafting materials that move business forward
Proactive team player: You work well independently and thrive in collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution
Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints
Strategic Thinking: Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain
Company
Circle
Circle helps businesses and developers utilize stablecoins for payments and online commerce.
1001-5000 employees
H1B Sponsorship
Circle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (41)
2023 (43)
2022 (25)
2021 (4)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.44BKey Investors
ARK Investment ManagementCoinbaseAlameda Research
2025-11-19Post Ipo Secondary· $17.7M
2025-08-14Post Ipo Secondary· $1.04B
2025-08-14Post Ipo Equity· $260M
Leadership Team
Jared Favole
Chief of Staff to CEO
Jeremy Allaire
Co-Founder, Chairman and CEO
Recent News
Company data provided by crunchbase