Orca Bio · 2 days ago
Senior Product Manager, Marketing
Menlo Park, CA
Full-time
Hybrid
Senior Level
7+ years expOrca Bio is a late-stage biotechnology company focused on redefining the transplant process to improve survival rates for blood cancer patients. The Senior Product Manager, Marketing will play a crucial role in the US promotional launch of Orca-T, collaborating with various teams to develop patient engagement strategies and ensure successful launch execution.
Health CareMedicalPharmaceutical
Responsibilities
Execute a comprehensive patient-centric tactical plan aligned to Brand KPIs to enable a robust promotional launch
Apply deep understanding of patient journeys, patient characteristics and unmet needs to develop innovative messaging and patient engagement strategies
Lead the design and implementation of APP/patient engagement initiatives, including patient ambassadors, patient advocacy partnerships, advisory boards, websites, social media, email, and education materials
Contribute to omnichannel deployment and optimization
Orchestrate quality engagement with the field sales team to ensure optimized delivery of messaging and assets
Effectively manage the marketing tactical budget
Lead planning and execution of complex, high visibility meetings and events, ensuring alignment with business objectives, seamless delivery and adherence to internal compliance requirements, policies and procedures
Provide strategic direction and oversight to agency and vendor partners, holding stakeholders accountable to scope, timelines, budget, and quality
Manage concurrent workstreams, applying strong project management discipline to prioritize work, mitigate risks, and resolve issues
Timely identification and appropriate escalation of issues with proposed solutions
Qualification
Required
Bachelor's degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
7+ years of biopharmaceutical experience, including 5+ years of commercial experience (sales, marketing, market access or insights and analytics)
Experience in hematology/oncology and marketing complex, novel products in therapeutic areas of high unmet need required
Proven ability to prioritize and manage multiple projects simultaneously, including market research, promotional tactics and message development, and associated PRC and OPDP processes
Track record of cross-functional collaboration
Willingness to travel up to 20%
Preferred
Strong Marketing experience, including disease state education and branded strategy and tactical execution
Experience building, managing and optimizing omnichannel tactics, including digital and print media, and field force optimization
Clinically proficient in acute leukemia and bone marrow transplantation, with a track-record of collaborating with clinical and scientific experts to shape strategy and tactics
Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
Thrives in dynamic, fast-paced, ambiguous environments and champion an entrepreneurial mindset
Strong communication skills, with the ability to educate and drive alignment with internal, cross-functional stakeholders
Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goals
Experience working with Agency partners including developing agency briefs and creating content derivatives
Contributed to integrated customer experiences across audiences and channels
Proficiency with Veeva PromoMats
Company
Orca Bio
Orca Bio is a clinical-stage cell therapy company dedicated to delivering curative medicine to patients.
201-500 employees
H1B Sponsorship
Orca Bio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$542MKey Investors
Lightspeed Venture PartnersSilicon Valley Bank
2026-01-09Series F· $250M
2026-01-09Debt Financing· $100M
2020-06-17Series D· $192M
Leadership Team
J
Jeroen Bekaert
Co-Founder and Chief Operating Officer
Recent News
2026-01-16
2026-01-12
Company data provided by crunchbase