Apply on Employer Site

Tarleton State University · 1 day ago

Assistant Vice President of University Marketing and Communications

Stephenville, TX

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Tarleton State University is a distinguished Doctoral National Comprehensive University seeking an Assistant Vice President for Marketing and Communications in the Division of University Strategy. This role involves leading a cohesive team of marketing and communications professionals, crafting comprehensive marketing strategies, and enhancing the university's brand and visibility to support enrollment growth and community engagement.

EdTechEducationHigher Education

Responsibilities

Lead university marketing and communication efforts, including internal and external communication, brand strategy and management, digital/print/audio advertising, web strategy, video production and strategy, licensing/trademark management, photography, project management and marketing data analytics, and decision-making

Oversight of university MarCom unit partner program

Build a shared vision for university marketing through inspirational leadership and exceptional management skills

Plan and communicate strategy and gain buy-in from stakeholder groups, partner divisions and departments

Research, negotiate and purchase strategic media buys that position Tarleton State in the state and national spotlight, propel academic programs and showcase the student experience to increase enrollment and national prominence

Cultivate collaboration with stakeholder and partner departments and divisions

Manage a complex budget, integrating budget decisions and strategic planning, and ensuring institutional efficiency

Leverage data to inform strategy and decision-making

Nurture an innovative environment that promotes teamwork, collaboration, trust and accountability, and one that values autonomy of work, and excellence for attention to detail and accuracy

Qualification

Marketing strategyBrand managementDigital advertisingData analyticsCrisis communicationProject managementInterpersonal communicationOrganizational skillsLeadershipCollaboration

Required

Master's degree in journalism, marketing, communications, business or related field or equivalent combination of education and experience

Five (5) years of experience that shows progression in scope and oversight

Preferred

Master's degree in journalism, marketing, communications, business or related field

10+ years of experience that shows progression in scope and oversight

Ability to multitask and work collaboratively and cooperatively with others through excellent interpersonal communication, as well as planning and organizational skills

Strong commitment to excellence

Significant experience at various organizational levels in marketing, either in the private sector or higher education or preferably, both

Significant experience leading marketing professionals and teams

Demonstrated understanding of emerging marketing and communication trends, particularly in higher education

Superior writing, editing, presentation, and organizational skills. Demonstrated knowledge and expertise with technology-assisted communications and marketing

Experience enhancing an organization's brand and continually elevating the institutional profile

Experience in institutional/organizational strategic planning, making strategic decisions and leading others toward strategic goals

Experience managing a complex budget, integrating budget decisions and ensuring institutional efficiency

Experience building influence and alignment with key partners across the institution/organization and navigating the complexities of decentralized marketing and communications

Experience and expertise in crisis communication

Proven ability to generate imaginative solutions and create cost-effective alternatives, including the ability to proactively position university experts and news stories with media outlets