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Paula's Choice Skincare · 2 days ago

Senior Specialist, Paid Social

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $95K/yr

3+ years exp

Paula's Choice Skincare is a global skincare leader empowering individuals to define beauty through science-backed products. They are seeking a strategic, detail-oriented Senior Paid Social Specialist to contribute to their DTC team by driving customer acquisition and engagement through high-performing paid social campaigns.

Health Care

Responsibilities

Lead end-to-end setup and deployment of paid social campaigns across priority platforms, ensuring all assets, tracking, and campaign details are delivered accurately and on time to the agency

Partner with brand, creative, and influencer teams to develop and refine platform-specific creative assets, providing insights and best practices to guide content direction

Monitor performance and pacing, collaborate with the agency on in-flight optimizations, and provide clear insights and recommendations based on campaign data

Work closely with brand, influencer, and e-commerce teams to ensure paid social aligns with product priorities, launches, and broader DTC initiatives

Maintain organized documentation, ensure all creative adheres to brand and platform standards, and support structured testing across creative, audience, and placement variables

Support special projects and ad hoc tasks as assigned by your manager to meet evolving channel and business needs

Qualification

Paid Social AdvertisingMeta Ads ManagerTikTok Ads ManagerInfluencer MarketingData AnalysisProject ManagementCross-Functional CollaborationAttention to Detail

Required

3–5 years of hands-on experience in paid social advertising, ideally within beauty, skincare, or consumer brands

Proficiency with Meta Ads Manager, TikTok Ads Manager, and other core platforms

Experience with influencer whitelisting/Spark Ads and performance-driven influencer content

Experience collaborating with external media agencies

Strong understanding of short-form video, influencer integrations, and platform-specific creative best practices

Data-driven mindset with the ability to translate performance insights into strategic recommendations

Highly organized with exceptional attention to detail and project management skills

Strong cross-functional communication and collaboration skills

Preferred

Local candidates preferred, but open to considering remote applicants based on the West Coast only to align with our team's working hours and collaboration needs