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Spark Foundry · 1 week ago

Senior Analyst, Paid Social

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $83K/yr

1+ years exp

Spark Foundry is a part of Publicis Media, which harnesses the power of modern media through various global agency brands. The Senior Analyst, Paid Social is responsible for leading client-paid social media campaigns by providing strategic leadership, optimizing campaigns, and building strong relationships with clients and internal teams.

AdvertisingMarketing

Responsibilities

Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives

Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns

Oversee budgets and flighting for all self-service platforms

Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts

Forecast around audits and campaign analytics

Assist the Manager and greater team with overall strategy and recommendations

Serve as a mentor to Analysts and available for ad hoc questions and training

Qualification

Paid social media experienceCampaign optimizationClient-facing experienceMS Office proficiencyAnalytical skillsInterest in digital mediaProblem-solving skills

Required

1-2 years of paid social media experience required

Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest

Experience working in a client-facing capacity

Experience using paid media to complement earned media campaigns and meet business objectives

Proficiency in MS Office with specific strengths in Excel and PowerPoint

Able to work independently and balance multiple tasks

Genuine interest in the digital media space and enjoys staying up-to-date on industry trends