Apply on Employer Site

Thomson Reuters · 2 months ago

Manager, Campaign Planning and Operations

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $186K/yr

5+ years exp

Thomson Reuters is a global leader in providing trusted content and technology to professionals across various sectors. They are seeking a hands-on Marketing leader to own omni-channel campaign planning and performance for their SafeSend and SurePrep products, focusing on strategy, execution, and revenue impact while managing budgets and lead flow.

AdviceAnalyticsFinancial ServicesManagement ConsultingProfessional ServicesRisk ManagementSoftware

Responsibilities

Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets

Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market

Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions

Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity

Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels

Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance

Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders

Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI

Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff

Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs

Maintain and refine the attribution framework, ensuring accuracy across marketing channels

Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines

Qualification

Campaign planningMarketing automationAttribution modelingData analysisCRM systemsCommunication skillsOrganizational skillsTeam player

Required

Bachelor's degree in marketing-related discipline or equivalent work experience

5+ years in marketing planning and campaign strategy, with demonstrated revenue impact

Highly data-driven, with advanced knowledge of marketing attribution modeling—including building multi-touch attribution frameworks, ROI analysis, and pipeline influence reporting

Advanced knowledge of marketing automation workflows, lead scoring, and nurture design

Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required)

Team player with the ability to foster strong relationships across multiple levels and functions within the organization

Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere

Comfort with QA and risk ownership

Excellent verbal and written communication skills

Strong organizational skills and attention to detail

Benefits

Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.

By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.

We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Make an impact in your community with our Social Impact Institute.

Thomson Reuters offers a comprehensive benefits package to our employees.

Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.

Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.

Optional hospital, accident and sickness insurance paid 100% by the employee;

Optional life and AD&D insurance paid 100% by the employee;

Flexible Spending and Health Savings Accounts;

Fitness reimbursement;

Access to Employee Assistance Program;

Group Legal Identity Theft Protection benefit paid 100% by employee;

Access to 529 Plan;

Commuter benefits;

Adoption & Surrogacy Assistance;

Tuition Reimbursement;

Access to Employee Stock Purchase Plan.