Wizards of the Coast · 2 days ago
Sr Brand Manager
Renton, WA
Full-time
Onsite
Senior Level
$108K/yr - $199K/yr
7+ years expWizards of the Coast connects people around the world through play and imagination. They are seeking a Senior Brand Manager to lead go-to-market campaigns for Magic: The Gathering releases, ensuring cohesive storytelling and impactful player interaction.
Card and Board GamesDigital EntertainmentGamingTV
Responsibilities
Design and lead top-tier go-to-market campaign strategies for Magic: The Gathering releases and efforts. Convert product vision, player insights, and business aims into a concise, persuasive brief. This brief brings teams together around a unified ambition and plan
Serve as the brand steward and strategic lead for assigned launches. Ensure every touchpoint—from creative development to channel execution—delivers a cohesive, high-quality, and authentic player experience that drives engagement and commercial impact
Encourage, align, and lead cross-functional teams by using the brief to set direction. Establish success metrics and guide decision-making from early concept through launch. Perform post-launch evaluation to ensure campaigns are focused, coordinated, and delivered with excellence
Partner closely with Product Marketing and franchise leadership to align campaign strategy with long-term brand, product, and portfolio priorities
Ensure all activations—digital, social, retail, events, partnerships, and community—work together as part of a unified narrative and player journey
Anticipate risks and tradeoffs, proactively solving for complexity and ambiguity in fast-paced launch environments
Serve as a key liaison bridging Product Marketing, Creative, Lifecycle, PR, Influencer, Community, Regional Marketing, and Sales teams
Drive alignment and decision-making in highly matrixed environments, influencing without direct authority while strengthening relationships
Provide clear direction, feedback, and prioritization to partner teams to keep campaigns on track and passionate about outcomes
Direct channel strategy in collaboration with functional leads, ensuring each channel activation is tailored to its audience while supporting the overall campaign narrative
Champion a player-first approach, grounding campaign decisions in player insights, behaviors, and community expectations
Ensure global and regional needs are considered early, enabling scalable campaigns with local relevance
Define success metrics and performance indicators in partnership with analytics and lifecycle teams
Evaluate campaign performance, synthesize insights, and share findings that inform future launches and broader brand strategy
Continuously improve campaign efficiency, creativity, and executional excellence
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
7–10 years of experience in brand, coordinated, or go-to-market marketing, preferably within gaming, entertainment, or consumer brands
Demonstrated success leading large-scale, multi-channel launches from strategy through execution
Strong critical thinking paired with outstanding communication, storytelling, and collaboration skills
Proven ability to influence cross-functional teams, navigate ambiguity, and drive projects across the finish line
Preferred
Deep understanding of—or strong passion for—Magic: The Gathering and its diverse global player community is highly preferred
Benefits
Medical, Dental, and Vision Insurance
Paid Vacation & Holidays
Generous 401(k) Match
Paid Parental Leave
Volunteer & Employee Giving Programs
Tuition Reimbursement
Product Discounts & More!
Company
Wizards of the Coast
Wizards of the Coast develops and publishes game-based and other entertainment products.
501-1000 employees
H1B Sponsorship
Wizards of the Coast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (7)
2023 (2)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
unknown1999-09-09Acquired
Leadership Team
Christine Fung
Talent Acquisition Partner
Courtney Crooks
HR Business Partner
Recent News
2026-01-04
2026-01-04
Company data provided by crunchbase