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Foundation Marketing · 1 day ago

Director of Strategy (Sales)

United States

Full-time

Remote

Director/Executive

7+ years exp

Foundation Marketing is a remote digital marketing agency focused on helping organizations grow through strategy-led marketing. The Director of Strategy, Sales will drive new revenue growth by leading with strategy, shaping opportunities, and ensuring alignment between sales and delivery teams.

AdvertisingAnalyticsB2BMarketing

Growth Opportunities

Responsibilities

Own revenue targets for strategy-led and complex engagements

Partner with Account Executives on qualified opportunities to lead strategy-heavy discovery and deal shaping

Translate client goals, constraints, and ambiguity into clear strategic approaches that can be confidently sold

Define scope, sequencing, and success criteria prior to proposals being finalized

Act as the strategic authority in late-stage sales conversations with senior client stakeholders

Work within Foundation’s existing sales motion, collaborating with: Account Executives (discovery and relationship management) and sales support (CRM hygiene, documentation, process)

Contribute strategic input to proposals, pricing rationale, and deal positioning

Build Sales Strategy SOPs that drive efficiency in sales close times

Support reduction of founder or executive involvement in strategy-led sales over time

Ensure alignment between what is sold and how Foundation delivers

Provide clear strategic context during handoffs to Strategy and Account teams

Reduce post-sale scope creep, misalignment, and strategic resets through better upfront clarity

Identify recurring themes, objections, and patterns across sales conversations

Contribute to the development of: Repeatable strategic narratives, deal-level frameworks and POVs and guidance for when and how Foundation sells specific types of work

Partner with Strategy leadership to ensure sales-stage strategy reflects delivery reality

Qualification

B2B marketing strategyStrategy-led salesSEOContent strategyPaid media funnelsSales presentationsCollaboration with sales teamsExecutive presenceVerbal communication

Required

7+ years in B2B marketing strategy, consulting, or senior agency roles

Demonstrated experience contributing to or owning strategy-led sales outcomes

Strong understanding of SEO, content, distribution, and how they connect to revenue

Experience building, managing, or strategically guiding paid media funnels, with a strong understanding of media buying, budget allocation, and performance tradeoffs across channels

Experience forecasting, mapping marketing value, and building targets/KPIs for marketing strategies that can be tracked against

Exceptional at building sales presentations and telling a story that can get prospect buy-in to strategy

Experience collaborating with sales teams on complex or bespoke engagements

Exceptional verbal communication and executive presence in live conversations