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Nexstar Media Group, Inc. · 2 days ago

Digital Marketing Strategist

Rochester, NY

Full-time

Onsite

Entry Level

$32K/yr - $32K/yr

1+ years exp

Nexstar Media Group, Inc. is a leading diversified media company seeking a Digital Marketing Strategist to expand its digital footprint in the Rochester area. The role involves collaborating with Sales Account Executives to create digital marketing proposals, managing digital campaigns, and providing strategic guidance for successful multi-media advertising execution.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Work with Sales Account Executives to create digital marketing recommendations and proposals

Manage digital order entry and creative trafficking for digital campaigns

Perform ongoing digital campaign reporting and optimization

Develop and maintain strong product knowledge of Nexstar Media Group Inc. digital products

Attend weekly sales meetings and ongoing client meetings

Support sales team

Coordinates with internal stakeholders proving strategic guidance and execution on campaigns

Qualification

Digital advertising platformsGoogle Adwords certificationGoogle Analytics certificationOrder entry programsMicrosoft Office proficiencyProject management skillsMulti-tasking skillsCommunication skillsOrganizational skillsPositive attitude

Required

Ideal candidate is a digital native with a working knowledge of widely-used digital advertising platforms (social, Google, display, OTT, email, among others)

Strong project management skills, must have the ability to work in fast changing environments with the willingness to adapt quickly to change

Ability to handle a wide variety of order implementations and balance workload independently

Excellent multi-tasking skills, in addition to superior communication and organizational skills

Proficiency in Microsoft Office (PowerPoint skills mandatory)

Ability to produce quality work under strict deadlines

Positive and enthusiastic attitude, willing to seamlessly integrate into a competitive, winning sales team

Desire to learn digital technology as it emerges