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Visa · 1 day ago

Sr. Manager, Visa Campaign Solutions Expansion

Atlanta, GA, USA

Full-time

Hybrid

Senior Level, Lead/Staff

$144K/yr - $244K/yr

8+ years exp

Visa is a world leader in payments and technology, and they are seeking a Sr. Manager for Visa Campaign Solutions Expansion. In this role, you will conceptualize and design consumer journey and messaging services aimed at improving cardholder experiences and driving engagement for issuing clients.

BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments

Comp. & Benefits

No H1B

Responsibilities

Drives the defined enterprise product vision, strategy, roadmap, goals develop requirements and evangelize to stakeholders and peers to gain alignment and engagement

Engage in early strategic planning and discovery to define MVP scope, point-of-arrival vision, and phased delivery approaches that balance near term impact with long-term scalability

Proactively identify inefficiencies in current processes and create strategies to streamline workflows to improve outcomes

Leverage data-driven insights to refine digital capabilities, optimize usability, and drive adoption at scale

Owning key stakeholder relationships across journey experience, compliance, engineering, program management and leadership team

Create product related awareness and marketing materials and evangelize the product and product strategy

Collaborate with Engineering, Operations, and product team members on a day-to-day basis to define and implement roadmaps for owned platforms

Develops operational strategies as they relate to research and analysis. Develops highly complex recommendations for product enhancements for their respective products

Lead and execute strategic projects related to product pricing, go-to-market strategies, and new product solutions, ensuring alignment with NA Product OKRs and organizational goals

Establish feedback loop with customers to incorporate product enhancements to increase services adoption

Qualification

Product marketingAnalytical skillsCampaign managementDigital marketingLoyalty engagement technologyAI solutions educationTelemetry data analysisFIGMACommunication skillsDecision-making

Required

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis

Strong analytical, written, and verbal communication skills

Ability to work across organizational lines and influence without authority

Demonstrated success in educating cross-functional teams (sales, marketing, product) on the strategic importance of solutions powered by AI

Comfortable in a fast moving, dynamic environment

Highly skilled at critical decision-making

Experience with marketing automation, campaign management, digital marketing or email marketing platforms or marketing to marketers

Experience in identifying and highlighting customer use cases that lead to measurable improvements in engagement, conversion, or operational efficiency

5-8 years loyalty engagement technology experience

Ability to craft messaging and positioning for agentic tools that act autonomously or semi-autonomously to drive business outcomes

Comfort working with telemetry data, machine learning outputs, and optimization algorithms to inform GTM strategy and product positioning

Preference for candidates who can work on internal reporting tools

FIGMA helpful not required