Harmony Senior Services · 3 days ago
Digital Advertising Director
Harmony Senior Services, a certified Great Place To Work and one of the country’s fastest growing companies in the luxury senior living industry, is seeking an experienced Digital Advertising Director to join the team at its home office in historic and beautiful downtown Charleston, SC. This role is responsible for leading all digital advertising initiatives to drive brand awareness, lead generation, and occupancy growth across the corporation and its communities.
Responsibilities
Digital Advertising Strategy & Execution
Asset Optimization & Location Management
Collaboration & Integration
Analytics & Reporting
Qualification
Required
Bachelor's degree in Marketing, Advertising, or related field
5+ years of experience in digital advertising, preferably in multi-location or franchise environments
Expertise in Google Ads, Display Networks, YouTube Pre-roll, and paid social platforms
Strong understanding of tracking technologies (UTM, pixels), analytics tools, and conversion optimization
Excellent project management and communication skills
Benefits
Competitive pay and benefits package
Company
Harmony Senior Services
Harmony Senior Services operates Independent Living, Assisted Living, and Memory Care communities up and down the East Coast.