Apply on Employer Site

Broward College · 2 days ago

Vice President, Strategic Communication and Marketing

Fort Lauderdale, FL

Full-time

Onsite

Director/Executive

$170K/yr - $190K/yr

10+ years exp

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. They are seeking an experienced and innovative strategic leader in marketing and communications to enhance the institution's brand and boost student recruitment, enrollment, and retention.

E-LearningEducationHigher EducationTutoring

Responsibilities

Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission

Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers

Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience

Routinely Examine The Market To Address Key Questions, Including

What's the current and future state of the market landscape?

Who makes up our student population in terms of demographics and psychographics?

Which programs attract the most enrollments, and what drives their popularity?

Designs, manages, and reports outcome measurements for each initiative. Provides strategic plans to meet initiatives. Reviews site analytics and recommends strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing

Provides strategic direction and leadership for college-wide marketing and communications, including, but not limited to, branding, creative services, outreach services and integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities

Understands and embraces the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals

Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates

Understands crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels (i.e., Hotlines, College website, emergency notification system)

Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College's strategic objectives

Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach

Qualification

Strategic marketingPublic relationsBrand managementCrisis communicationsData analysisTeam leadershipExceptional communicationInterpersonal skillsCreative thinkingDetail-oriented

Required

Master's degree in marketing, communications, or related field

A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management

A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities

A leader who knows how to execute and operationalize a vision

A detail-oriented, creative, proactive, dynamic, and positive professional

Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders

Strong ethical standards and a commitment to Broward College's values and mission

An equivalent combination of education and experience may be considered