Apply on Employer Site

Justworks · 1 day ago

Director, Partner Marketing

New York, New York

Full-time

Hybrid

Senior Level, Lead/Staff

$235K/yr - $282K/yr

10+ years exp

Justworks is a company dedicated to helping businesses streamline their HR processes and focus on growth. They are seeking a Director of Partner Marketing to build and scale a function that transforms their partner ecosystem into a strategic growth engine, driving awareness and acquisition through co-marketing programs and data-driven engagement.

Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments

Responsibilities

Develop and execute a Partner Marketing strategy that accelerates growth through channel and integration partners and strategic alliances

Define the marketing framework for partner lifecycle engagement—from onboarding and enablement to co-marketing and retention

Build scalable programs that elevate partner visibility and drive measurable pipeline growth, customer adoption and lifetime value

Collaborate with Partnerships leadership to align marketing priorities, investment, and KPIs with business objectives

Establish clear reporting and insights on partner performance, marketing ROI, and contribution to pipeline and revenue

Lead integrated co-marketing initiatives—including campaigns, events, content, and digital programs—that strengthen partner relationships and generate qualified leads

Build enablement strategies, toolkits, and resources that help partners effectively position and sell Justworks

Launch partner communications and engagement programs that deliver consistent value and reinforce Justworks’ brand and messaging

Collaborate with Brand, Product Marketing, and Growth teams to ensure storytelling consistency, channel performance, and measurable outcomes

Test, measure, and optimize programs to continuously improve partner-sourced pipeline, engagement, and ROI

Build, mentor, and lead a high-performing Partner Marketing team

Establish repeatable workflows, governance, and scalable processes for strategic prioritization, campaign planning and execution

Foster a collaborative, metrics-driven culture focused on outcomes, learning, and iteration

Qualification

B2B marketingPartner marketingCo-marketing strategyAnalytical mindsetCross-functional collaborationCommunicatorPlanningAlignmentTeamworkInitiativeStrategic mindset