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NEOGOV · 23 hours ago

Communication Specialist (Part-Time)

Matthews, NC

Full-time, Part-time

Onsite

Entry Level

$24.66/hr - $24.66/hr

1+ years exp

NEOGOV is seeking a part-time Communication Specialist to manage and coordinate information flow within the Town of Matthews. The role involves managing social media accounts, creating engaging content, and tracking analytics to drive user engagement and support Town goals.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Manage the Town’s social media accounts to ensure relevant and up-to-date content is posted

Create, manage, and post original, high-quality, and engaging content across the Town’s various social media platforms; identify new social media tools and learn social media trends

Relay questions and messages the Town receives through social media to the appropriate personnel

Create social media content calendar; schedule posts in advance or post them in real time

Track analytics, engagement, and data/metrics to provide monthly reports on user engagement, reach, and ROI, and use this data to drive engagement

Develop and optimize creative social media campaigns and paid advertising strategies across platforms) to increase brand awareness, drive engagement, and support Town goals

Create graphics for the website, intranet, and YouTube channel

Design and produce newsletters, brochures, flyers, reports, and other print/digital publications

Create brand standards for social media and related content; ensure social media posts and materials adhere to the Town’s branding guidelines and standards, including graphics, reels, carousels, flyers, brochures, and other print/digital communications, and maintain visual consistency

Meet WCAG 2.1 AA compliance for all web content

Conduct social media training with internal administrators

Assist with other key projects assigned by the Town Manager and Communications Officer

Perform related duties as required