Cisco · 2 days ago
Product Marketing Manager - Launch Strategy
United States
Full-time
Remote
Mid, Senior Level
$133K/yr - $169K/yr
5+ years expCisco is a leading technology company revolutionizing how data and infrastructure connect and protect organizations. They are seeking a Product Marketing Manager to lead strategic initiatives in product marketing, collaborating across teams to drive impactful campaigns and align product strategies with customer needs.
Communications InfrastructureEnterprise SoftwareHardwareSoftware
Responsibilities
Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks
Create Tier One Messaging & Content: design and build select messaging to maximize our voice in the market and ensure alignment across other content
Drive Cross-Functional Alignment: develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more — ensuring each team is aligned, resourced, and executing toward shared goals
Provide Strategic Direction: Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints
Manage strategic initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution
Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making
Create & Maintain Launch Frameworks: Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence
Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule
Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org
Qualification
Required
5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles
BS/BA in Business, Marketing, Communications or related field (or equivalent) required
Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions
Ability to manage multiple projects simultaneously with high attention to detail and organizational skills
Analytical mindset with the ability to use data to drive decisions and measure impact
Demonstrated experience leading cross-functional teams and aligning multiple stakeholders
Preferred
Master's degree in Marketing, Business Administration (MBA), Communications, or a related field
Previous experience with global Tier One launch or event strategy
Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders
Deep understanding of go-to-market strategies and integrated marketing campaigns
Benefits
Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short and long-term disability coverage
Basic life insurance
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness determined by Cisco
16 days of paid vacation time per full calendar year
Flexible vacation time off program
80 hours of sick time off provided on hire date
Up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
Company
Cisco
Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other technology services and products. It is a sub-organization of Cisco Press.
10001+ employees
H1B Sponsorship
Cisco has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1238)
2024 (1231)
2023 (1273)
2022 (2127)
2021 (1991)
2020 (1173)
Funding
Current Stage
Public CompanyTotal Funding
unknown1990-02-13IPO
Leadership Team
Chuck Robbins
Chair and CEO
Carl Solder
Chief Technology Officer - Cisco System Australia/New Zealand
Recent News
2026-01-11
2026-01-11
2026-01-11
Company data provided by crunchbase