Apply on Employer Site

WilmerHale · 2 days ago

Manager, Clients & Markets Campaigns

Washington, DC

Full-time

Hybrid

Senior Level, Lead/Staff

$168K/yr - $210K/yr

8+ years exp

WilmerHale is a leading, full-service international law firm with a commitment to quality legal and client services. The Manager, Clients & Markets Campaigns will lead the strategy, development, and execution of high-impact marketing and business development campaigns that align with the Firm’s strategic goals, collaborating with various teams to ensure successful implementation and measurable results.

Intellectual PropertyLegalVenture Capital

Comp. & Benefits

Responsibilities

Collaborate closely with Firm leadership, as well as leaders in Clients & Markets Business Development, CORE and Competitive Intelligence teams, and other business professionals to envision and drive campaign plans that align with specific business goals the Firm or a given legal department/s has established; including but not limited to AI, Financial Services, Life Sciences and Technology

Define objectives, identify target audiences and allocate budgets for each campaign

Research and document campaign-specific, baseline market perceptions of both the Firm and leading firms in each of our current campaign areas

Support a variety of marketing, business development and communication campaigns focused on elevating the firm’s brand relating to key client and industry initiatives

Brief Firm leadership and obtain their approval as to the contours, rationale, primary messaging, vehicles and timing associated with each campaign prior to launch

Develop each campaign based on any course-corrections required by Firm leadership, and in partnership with contributing lawyers and Content Marketing peers

Consider, and incorporate where appropriate, recommendations from key stakeholders

Develop and drive sector specific campaigns that showcase the firm’s deep understanding of industry trends and priorities

Lead and project manage the timely implementation of the Firm's top priority external campaigns across all digital, print, interpersonal and other channels in coordination with Visual Communications, Digital, Communications, Media/PR and other key allies

Oversee the production and refreshing of all needed campaign assets across platforms

Spearhead the effort to both 'initiate new' and 'leverage existing' thought leadership as a central element of each campaign

Liaise with in-house Media/PR professionals on bullet-proof plan for executing content placement

Incorporate client-specific dimensions to campaign outreach, as appropriate

Lead efforts to amplify primary messages via micro-exposures (e.g., driving the inclusion of a preferred phrase or campaign-aligned concept into a multitude of firm bios and/or capabilities, in consultation with willing partners, practice leaders and peers)

Maintain strict control over campaign spend, ensuring resources are allocated efficiently to maximize impact

Establish all campaign metrics, including but not limited to market perceptions, audience engagement, budget performance, and ROI)

Continually monitor and periodically report to Firm leadership on all campaign metrics

Work with Competitive Intelligence Team to use data and analytics tools to monitor key client and industry trends

Substantially raise visibility and achieve tangible market recognition concerning the firm's key messaging objectives and campaigns

Provide life-cycle-driven (i.e., mid- and post-campaign) and other regular briefings to internal allies and interested parties

Create client-focused and industry-specific playbooks and best practice guides that provide actionable strategies, tailored insights and proven approaches to strengthening relationships and driving success with key constituents

Partner with Pursuits and Pricing team members to shape strategic RFP responses and win themes for key account and industry-specific requests

Ensure adherence to Firm standards and stay updated on the latest trends and technologies

Drive innovation and evolution related to campaign-relevant concepts and tools

Use insight from metrics tracking to optimize ensuing campaigns and inform future strategies

Qualification

Analytic skillsMicrosoft SuiteProject managementClient serviceCommunication skillsIndependent thinkingMultitaskingOrganizational skillsConfidentialityAttention to detail

Required

Strong independent thinking and execution, and mature professional judgment

Demonstrable experience successfully managing project teams and securing alignment with key stakeholders

Strong multitasking and project management skills and demonstrated capabilities to manage multiple deadlines and changing project criteria

Ability to deliver world class service and display a 'can do' attitude with colleagues, internal clients, and external partners across all communications and interactions

Demonstrable analytic skills, organizational skills, initiative and vision

Excellent oral and written communications skills, including professional presentation abilities, with impeccable skills with respect to text drafting, editing, grammar and proofreading

Ability to handle sensitive matters and maintain confidentiality

Ability to work in a fast-paced environment with high expectations for attention to detail and quality

Bachelor's degree required