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US Foods · 1 day ago

Sr Manager, Marketing Automation (100% Remote)

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $160K/yr

7+ years exp

US Foods is a company focused on delivering food products and services, and they are seeking a Senior Manager of Marketing Automation & Customer Lifecycle. This role is pivotal in leading the strategic development and execution of customer relationship initiatives across the full lifecycle, focusing on personalized engagement and optimizing marketing platforms.

E-CommerceFood and BeverageFood ProcessingSnack Food

Responsibilities

Ensure we deliver personalized communication to all our customers through the most appropriate channel depending on their specific stage in the customer journey

Oversee the email channel and help guide our SMS contact plan

Instill high velocity, insight-driven testing and optimization to accelerate lifecycle performance

Help identify and develop data driven triggers and personalized communication at all stages of the customer journey

Partner with the Brand & Creative team to enhance lifecycle marketing creative, copy and content

Maintain platform and lead data hygiene and best practices; develop standard processes and operational efficiencies for campaign execution

Lead and inspire a team

Develop and lead the email communication and lifecycle marketing strategy to drive customer retention, loyalty, and lifetime value

Define segmentation strategies and customer journeys across acquisition, onboarding, engagement, and reactivation

Collaborate with cross-functional teams (Brands, IT, Digital Product, Sales, Creative, etc.) to align lifecycle marketing efforts with broader business objectives

Oversee CRM platforms (e.g., Salesforce Marketing Cloud) and ensure seamless integration with other systems (Data Cloud, Sales Cloud, Snowflake, etc.)

Ensure data integrity, compliance (e.g., GDPR), and effective use of analytics for decision-making

Monitor KPIs such as retention rates, conversion, and engagement metrics, and report insights to senior leadership

Lead team in both day-to-day campaign execution and in developing automated journeys

Assist in developing multi-channel lifecycle campaigns including email, SMS, push, and in-app messaging

Implement A/B testing to optimize messaging and timing

Drive personalization and automation strategies to enhance customer experience

Manage and mentor a team of CRM marketers and technical specialists (4 to 5 direct reports)

Interact with stakeholders in IT, Brands Marketing, Creative, and others

Interact with external vendors, including Salesforce

Qualification

Salesforce Marketing CloudCRM toolsCustomer journey strategyData analysisEmail marketingInnovationContinuous improvementSegmentation strategiesA/B testingContent personalizationLeadershipProject managementCommunication skillsCollaboration