Huntington National Bank · 2 days ago
Marketing Program Manager
Beachwood, OH
Full-time
Hybrid
Senior Level
5+ years expHuntington National Bank is a financial institution seeking a Marketing Program Manager to execute direct marketing strategies that support consumer, business, and commercial banking. The role involves managing targeted marketing campaigns, collaborating with various teams, and ensuring the successful implementation of marketing programs.
Asset ManagementFinanceFinancial Services
Responsibilities
Manages the implementation and/or execution of key marketing programs, with responsibility of meeting financial, marketing, regulatory, legal, operational, product, projects and strategic objectives
Partner with segment, product and analytics teams to ideate on marketing campaigns that will achieve business objectives
Define and recommend opportunities for offer, creative and package formats
Develop timelines for all marketing campaign components -- pre-planning, business case development and presentation, target audience modeling and selection, creative development, review and approval processes, quality control processes, print/production and mailing
Manage the budget for marketing campaign by working with advertising agencies and production vendors to provide recommendations and options that will achieve business objectives while being cost efficient
Lead the creation and execution of direct marketing campaigns
Partner with advertising agencies and internal teams (including segment managers, product managers, creative/brand team, legal and compliance) to ensure creative brief and deliverables for each marketing campaign are on strategy, on time and on budget
Manage the review and approval process of all marketing campaign components with creative/brand team, legal and compliance
Lead the quality control process including target audience list audits for all marketing channels ensuring the business objectives are met, test design is followed and all variable components for printed materials and variable laser printing (such as name, address, offer, rate, product, dates, etc.) are accurate
Develop the production matrix to ensure the direct marketing strategy and tests are executed as intended and align with the business case and test design
Direct production vendors and internal teams to ensure the flawless execution of marketing campaigns
Manage across all production vendors to ensure marketing campaign components meet brand and quality guidelines and are delivered according to agreed-upon timeline and budget
Performs other duties as assigned
Qualification
Required
Bachelor's Degree
A minimum of 5 years of direct marketing and project management experience required
Preferred
Experience in financial services and/or consumer goods marketing
Experience managing agency and vendor relationships
Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns
Must be detail-oriented, with an analytical and financial orientation
Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups
Excellent written and oral communication skills
Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently
Company
Huntington National Bank
Huntington National Bank offers consumer, small business, and commercial banking, mortgages, wealth, and insurance services.
10001+ employees
H1B Sponsorship
Huntington National Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (118)
2023 (84)
2022 (114)
2021 (67)
2020 (48)
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2024-11-18Post Ipo Debt· $1.75B
1978-01-13IPO
Leadership Team
Donnell White
Senior Vice President - Chief Inclusion Officer
Dontae Noel
Emerging Payments & Platforms Strategy
Recent News
2026-01-09
2026-01-09
2026-01-08
Company data provided by crunchbase