Director of Ecommerce jobs in United States
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Fleet Farm · 2 weeks ago

Director of Ecommerce

positionAppleton, WI
timeFull-time
remoteOnsite
seniorityDirector/Executive
date10+ years exp

Fleet Farm is looking for a Director of Ecommerce to lead and grow their direct-to-consumer business. This high-visibility leadership role involves owning the performance of the online channel, driving profitable growth, and ensuring seamless digital experiences for customers.

E-Commerce
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H1B Sponsor Likelynote
Hiring Manager
Jill Leeser
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Responsibilities

Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses
Set and execute the annual and long-term e-commerce strategy
Drive growth across traffic, conversion, average order value, and retention
Lead site merchandising, product launches, promotions, and pricing strategy
Oversee UX/UI, front-end development, and platform evolution
Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS
Champion the customer experience—from site speed and mobile optimization to checkout and post-purchase journeys
Build, coach, and lead a high-performing e-commerce team
Own analytics, insights, and experimentation through A/B and multivariate testing
Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion
Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce

Qualification

E-commerce strategyP&L managementAnalytics toolsDTC business scalingE-commerce platformsCustomer experienceCROPersonalizationTeam buildingBachelor's degreeCollaborative leadershipFast-paced environments

Required

10+ years of e-commerce experience, including 5+ years in a senior leadership role
Proven success scaling a DTC business to $100M+ in annual revenue
Experience owning and growing a full e-commerce P&L
Deep knowledge of modern e-commerce platforms and architectures
Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets
Hands-on experience with CRO, personalization, and customer data platforms
A collaborative leadership style and passion for building high-performing teams
Comfortable operating in fast-paced, high-growth environments
Bachelor's degree required

Company

Fleet Farm

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Glassdoor3.1
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Fleet Farm is a growing company and we are always on the lookout for talented Team Members.
dateFounded in 1955
location
Baxter, Minnesota, USA
people-size5001-10000 employees
web-link
http://www.fleetfarm.com/

H1B Sponsorship

Fleet Farm has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)

Funding

Current Stage
Late Stage
Total Funding
unknown
2016-01-05Acquired

Leadership Team

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Steve Jensen
SVP & Chief Merchandising and Marketing Officer
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Carol Scheiwe
HR Business Partner
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Recent News

GlobeNewswire
Fleet Farm Selects Imagine Studio as new Agency of Record
2025-12-31
Star Tribune
We put Minnesota’s new PFAS law to the test.
2025-03-20
Company data provided by crunchbase