University of St. Thomas (TX) · 1 month ago
Associate Vice President of Marketing and Communications
Houston,TX,US
Full-time
Onsite
Director/Executive
7+ years expThe University of St. Thomas, a Catholic liberal arts institution in Houston, Texas, invites applications for the position of Associate Vice President for Marketing and Communications. The AVP is responsible for developing and managing integrated marketing and communication initiatives that support student recruitment, alumni engagement, fundraising, academic programs, and institutional priorities.
Education Management
Responsibilities
Assist in the development and execution of comprehensive marketing and communication strategies aligned with the University's mission and goals to elevate the UST brand
Serve as a strategic advisor to senior leadership on messaging, brand positioning, and communication approaches
Lead efforts to assess brand perception and implement strategies that enhance visibility locally, regionally, and nationally
Weave University's unique Catholic Identity strategically and authentically into all brand assets including storytelling, brand expression, and strategic communications
Oversee the creation and implementation of marketing campaigns that support the Office of the President, enrollment management, advancement initiatives, academic branding, and internal communication
Ensure brand consistency across all print, digital, and multimedia materials
Implement brand strategies to the internal University community so external audiences see a consistent brand when interacting with faculty and staff
Collaborate with the Office of the President, Admissions, Academic Affairs, Student Affairs and University Advancement to support targeted marketing initiatives
In collaboration with the Senior VP of University Advancement and External Relations, provide direction for university-wide communications, including newsletters, announcements, institutional updates, and executive messaging
Be key player on the Incident Management team and lead crisis communication messages and responses on behalf of the University
Strengthen the University's media relations efforts by building relationships with local, regional, and national press
Implement creative practices for local and national media to understand the Catholic identity of UST through brand initiatives that effectively communicate the voice of UST
Guide the development and management of digital content strategies, including website content, social media presence, and digital advertising
Drive digital marketing strategies to be data-informed, iterative, and aligned with enrollment and advancement goals
Empower team members to use their creativity in digital content creation while articulating the mission and brand of UST
Keep up with digital and marketing trends to amplify the brand of UST through its unique Catholic lens
Supervise professional staff across communications, marketing, creative services, public relations, and digital media
Foster a collaborative and creative team environment focused on strategic results and service excellence
Lead initiatives in professional development for team members and facilitate a healthy team culture through annual retreats, days of prayer and creative brainstorms to keep the team aligned
Coach team members to understand innovative and trending marketing ideas and strategies to enhance the professional prowess of the team
Manage budgets and vendor relationships effectively; Present annual budget suggestions to the Senior VP of University Advancement and External Relations
Qualification
Required
Bachelor's degree in marketing, communications, public relations, journalism, business, or a related field
Minimum of 7–10 years of leadership experience in marketing, communications, brand management, or public relations
Demonstrated experience developing and implementing successful strategic marketing plans and brand campaigns
Strong leadership and project management skills with the ability to manage multiple priorities
Exceptional written, verbal, and interpersonal communication skills
Supervisory or team leadership experience
Preferred
Master's degree in marketing or leadership field
Experience in higher education, Catholic institutions or nonprofit settings
Experience with crisis communication
Familiarity with digital analytics, paid marketing strategies and contemporary digital marketing strategies
Company
University of St. Thomas (TX)
Founded in 1947 by the Basilian Fathers, the University remains Houston’s first and only Catholic university. The University of St.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Joshua Hren
Co-Founder of the MFA at the University of St. Thomas, Housto
Arthur Ortiz
Chief Strategic Partnerships and Community Engagement Officer (Chief SPACE Officer)
Recent News
Government Technology US
2025-08-26
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