Hearst Connecticut Media Group · 21 hours ago
Strategic Account Executive
Hearst Connecticut Media Group is a leading news organization in Connecticut, dedicated to delivering impactful media campaigns. The Strategic Account Executive will develop and manage a sales pipeline while building new business relationships and promoting tailored advertising solutions for clients.
AdvertisingNewsPublishing
Responsibilities
Lead Generation: Prospect local medium to large sized businesses to show the value of our suite of digital media products from Native content, social media, display, CTV/OTT, programmatic, SEO/SEM to traditional advertising. You will generate new leads through cold calling, networking, and prospecting, as well as staying aware of any new businesses opening in the area. You will own the sales cycle and will have the support of your local Customer success team to aid in continued support post sale!
Product Expertise: Become an expert on our digital and traditional products/services. The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own! You will also have full support throughout your career which includes continual learning and training to grow and achieves success as an Account Executive
Execute sales tactics: Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue
Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs
Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a large part of the local business community and boosting your clients’ businesses through multiple digital media channels
Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com
Qualification
Required
BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience
4+ years of B2B sales in advertising & media, with a proven track record of overachieving revenue goals
Ability to navigate organizations' decision making process to drive sales
Success in new business acquisition
Strategic selling and multi threading within the organization and agency
Superior presentation, interpersonal, and communication skills
Technically savvy with experience in Salesforce, Excel, and PowerPoint
Goal-oriented, competitive, and forward-thinking with strong business and financial acumen
Benefits
Health, dental, vision coverage
Flex spending accounts
Short & long-term disability insurance
401k with company match
Paid time off
Additional perks
Company
Hearst Connecticut Media Group
Hearst Connecticut Media Group is a marketing & news publishing firm.
Funding
Current Stage
Growth StageRecent News
Connecticut Post
2025-06-23
2025-05-23
Company data provided by crunchbase