Royal Caribbean Group · 2 days ago
Director, Consumer Marketing
Miami, FL
Full-time
Onsite
Director/Executive
10+ years expRoyal Caribbean Group is an exciting company offering unique career development opportunities. The Director, Consumer Marketing is responsible for leading the consumer marketing strategy and execution across international markets, focusing on customer acquisition and lifecycle management.
Travel
Responsibilities
Oversee planning, forecasting and development of global CRM strategy across multiple markets with cross-channel partners and local teams
Own development and communication of the long-term vision, goals, and roadmap of the Customer Relationship Management strategy, execution, and optimization including pre-cruise, SMS and Casino
Drive online customer acquisition, leveraging consumer data to maximize lifetime value and lead the development of strategies to grow email database, including global Casino database
From strategy to execution own the processes to deliver on key KPI targets related to customer marketing engagement, list health, legal guidelines, lead acquisition, Pre-cruise commerce, SMS and Casino bookings
Combine customer data and analytics, consumer insights and market research to understand areas of opportunity to develop CRM programs and leverage technology
Develop the pre-cruise and Casino Marketing programs for all key International Markets to meet foundational and growth KPIs across all markets
Understand local marketing laws and privacy policies as it relates to our promo strategies, SMS and database management growth into existing and new channels such as Casino. Partner with legal to ensure consumer marketing compliance laws and key international stakeholders and compliance officials are aligned
Partner with Hotel Ops to develop PCP Sales cadence (implemented on cruise planner and in emails and coordinating with external agencies for QA and implementation support) as well as owning the role out of new languages and markets for all pre-cruise and myroyal cruise updates
Direct and manage Lead generation & retention programs, identifying new partners, partnerships and strategies to optimize ROI and support the continuous health of the international database
Partner with the Cloud data partners, Email Service Provider, Direct Mail Vendor and agencies to develop automation approach, usage of AI/ML to implement A/B testing strategies to execute the short-term and long-term roadmap, identifying challenges and strategies creatively solving for them. Identify new or unique CRM/Digital data that can be used to execute a consistent and relative personalization/segmentation program
Own the collaboration and partner with all Integrated Marketing groups, Revenue Management, OBR partners, Call Center and Trade to ensure holistic execution, alignment with full consumer journey, consistent and optimized brand communications and experiences
Develop a cross-functional team of marketers capable of working closely with international in market resources focused on communication, operations and analysis; encouraging ideas, discussions and cross-team learning. Continually enhance and evolve the teams by defining required skills, roles and responsibilities needed to meet goals effectively
Regularly engage with International Leadership in the UK, Europe, Asia-Pacific and Latin America to capture feedback on local customer focus and deliver informed opinion about customer groups
Qualification
Required
10+ Years of Experience in similar roles and managing people
Proven success in managing and executing within various Marketing channels
Proven success in developing, retaining, and leading a high-performing team
Experience with working in a matrixed or multi-branded organization
Candidate must have a natural ability to build relationships quickly and effectively with key internal stakeholders and external agency partners with whom we can execute flawless marketing campaigns
Ability to be flexible to meet the needs of a dynamic market place
Strong communication skills (written and verbal) with peers, subordinates and senior leadership
Strong relationship-building skills both internally and externally
Preferred
MBA Preferred
Benefits
Competitive compensation & benefits package
Excellent career development opportunities
Company
Royal Caribbean Group
Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world.
10001+ employees
H1B Sponsorship
Royal Caribbean Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (19)
2023 (12)
2022 (14)
2021 (4)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$15.43BKey Investors
RCI HoldingsMorgan Stanley
2025-09-22Post Ipo Debt· $1.5B
2025-05-14Post Ipo Debt· $2.28B
2024-09-16Post Ipo Debt· $1.5B
Leadership Team
Jason Liberty
Chairman and Chief Executive Officer
Matt Denesuk
SVP, Chief AI Officer
Recent News
Benzinga.com
2026-01-07
Company data provided by crunchbase