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SOREL · 1 day ago

Director, eCommerce - SOREL Brand

Portland, OR

Full-time

Hybrid

Director/Executive

8+ years exp

SOREL is a company focused on footwear and apparel, and they are seeking a Director of Ecommerce to oversee their North America Ecommerce businesses. This role involves developing strategies to enhance consumer experience, drive revenue, and manage site operations for SOREL.com and SOREL.ca.

FashionSports

Comp. & Benefits

Responsibilities

Leads the creation and execution of consumer sales programs and strategies to generate online sell-through of SOREL footwear

Provides leadership in the identification of specific and appropriate opportunities to grow the eCommerce business through the targeted use of analytics

Influences cross-functional and cross-enterprise teams to develop and execute a comprehensive web strategy; defines the scope, business requirements, budget, KPIs, benefit analysis and cost justification for strategic projects to support business needs

Develop and execute conversion rate optimization strategies that lead to improvement in key business metrics such as gross-margin, customer acquisition and retention, and sales productivity

Oversees Ecommerce marketing strategies and implements objectives to drive customer acquisition, sales, and retention

Oversees Ecommerce Merchandising to ensure seasonal merchandising assortments are supported and promotional plans are optimized for maximum sale potential

Works with Corporate development teams to advocate, leverage, and recommend web tools and technologies that will enhance a seamless customer experience, driving an increasing rate of repeat visitors and conversion

Develop and refine digital project roadmap, identifying short, medium, and long-term opportunities to improve and lead Ecommerce strategy

Works in partnership with Brand Marketing to influence go-to-marketing strategies that ensure a cohesive brand experience

Evaluates website performance, assesses results, and makes continuous improvements by examining web data and making recommendations to internal business partners to evolve site content and web tools to maximize effectiveness

Identifies needs for new technologies and works with both the Director, Technology and Director, Product Owners to develop requirements through implementation

Develops strong working relations with our third-party solution providers to collaborate and develop strategies that maximize return on investment

Qualification

ECommerce OperationsWeb AnalyticsSite StrategyFootwear ExperienceMS ExcelEcommerce MarketingLeadershipCommunication SkillsProblem-SolvingOrganizational Skills