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Optica · 1 day ago

Manager, Marketing & Communications

Washington, DC, US

Full-time

Onsite

Mid, Senior Level

$55K/yr - $65K/yr

5+ years exp

Optica is a company that manages a comprehensive portfolio for brand management and communications. The Manager, Marketing and Communications is responsible for project management and operational support to achieve organizational goals in marketing and communications, while maintaining strong relationships with internal stakeholders and vendors.

Business DevelopmentNon ProfitPublishing

Responsibilities

Provides marketing management for select Optica teams, including the Executive Office and Public Affairs. Leads all phases of promotional tactics including content, design, production and distribution specific to these teams

Oversees the management of a centralized outsourced email production vendor and an onshore email service provider (and coordination between Optica staff and these vendors). Maintains an organization wide email calendar and works with marketing teams across the organization to ensure that different audiences don’t receive multiple emails on the same day

Manages outsourced graphic design services vendor that provides design support across the organization. Works with teams across the organization to ensure that design projects adhere to brand and style guidelines

Regularly analyzes and provides feedback to marketers across the organization related to the number of emails sent, volume of subscribers impacted, deliverability and number of opt-outs

Using the organization-wide marketing and communications plan to promote Optica at the “corporate” level, prepares accompanying project and production schedules, sets deadlines for various stages of each project, and ensures tactical execution based on deadlines

Participates in communications projects that reinforce Optica’s global impact and its core values. Develops features and other narrative content that support a story-based, member-focused communications strategy

Coordinates the dissemination of press releases; and ensures that press releases are amplified through all appropriate communications channels available to the organization. Press releases specific to individual programs must adhere to the guidelines established and direction set by those programs

Manages tactical execution of the media relations component of the annual OFC Conference and Exhibition, focusing on media releases, coordinating and scheduling media interview requests, pitching hot topics and stories to industry press, and staffing the on-site press office

Manages marketing and communications budgets and tracks expenses for supported teams to ensure financial integrity of the marketing program. Participates in the development of an annual marketing and communications budget

Qualification

Marketing managementBrand managementProject managementScience journalismDigital marketingMicrosoft Office SuiteAdobe Creative SuiteBudget managementCommunication skillsNegotiation skills

Required

Bachelor's degree

Minimum of 5 years professional expertise working across a comprehensive suite of marketing, communications and design disciplines

Experience with the tenets of brand management and guidelines with a supplemental understanding of graphic design fundamentals

Experience with science journalism reflecting an understanding of curating, gathering, verifying and communicating scientific and technological developments into compelling stories

Experience with and understanding of best practices in traditional direct marketing, digital marketing and prospect demand generation

Knowledge of complete marketing cycle from plan to production; experience producing multi-format marketing collateral (digital, print and multimedia), and managing prospect lists

Excellent written and oral communication skills to support efficiencies between clients, team members and vendors; ability to respectfully push back when necessary

Strong project management skills with keen attention to detail and ability to multi-task to meet deadlines

Sound judgment and decision-making skills — ability to monitor and prioritize production schedules to adjust resources and deadlines as necessary

Ability to conceptualize, develop and manage budgets

Ability to negotiate agreements and successfully manage relationships with external vendors

Experienced user of Microsoft Office Suite applications (including required advanced capabilities in Excel) and Google Workspace (especially Google Sheets)