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Match · 1 day ago

Director, Brand Strategy

New York, New York

Full-time

Onsite

Director/Executive

$197K/yr - $250K/yr

12+ years exp

Match Group is the parent company of Hinge, a dating app designed to inspire intimate connections. The Director of Brand Strategy will define and drive Hinge's brand platforms and messaging, ensuring alignment with cultural and business growth while leading a team of strategists.

Information TechnologyInternetSocialSoftware

Responsibilities

Define the marketing roadmap with leaders across Brand Marketing, Product Marketing, Growth Marketing, Creative, Ops, and Comms

Identify, scope, and build alignment around brand strategy initiatives that shape future planning

Lead the development of new brand platforms that strengthen Hinge’s cultural positioning, and create frameworks for how they scale across new audience segments and channels

Develop and coach a team of strategists, elevating their thinking and maintaining a consistently high strategic standard

Oversee resourcing with Operations to balance in-house and freelance talent across strategy projects

Define how the brand narrative connects to product, growth, and social impact strategy to ensure coherence between what we say, build, and show in market

Establish and maintain strategic frameworks (e.g., positioning, segmentation messaging, brand pillars) that guide marketing decisions and ensure brand consistency

Partner with Cultural & Consumer Insights to shape learning programs that inform brand direction and future planning

Collaborate with Creative leadership to ensure work reflects and reinforces Hinge’s brand positioning

Partner with Comms on proactive, foundational storytelling that defines Hinge’s point of view in culture

Lead synthesis of learnings across campaigns into clear direction for future brand work

Guide research with CCI to deepen understanding of how consumers perceive Hinge’s brand and role in culture

Lead strategic alignment with agency partners, ensuring strong continuity from strategy to creative development

Qualification

Brand strategyCreative directionConsumer insightsIntegrated marketingTeam leadershipCultural curiosityCommunication

Required

12+ years in brand, creative, or integrated marketing strategy, ideally with a mix of agency and in-house experience leading consumer brands

A strategic leader with a strong track record of shaping brand direction and translating insight into creative action

Skilled at building frameworks and narratives that connect brand, product, and growth strategy

An inspiring people manager who develops talent and uplifts team craft

Deeply curious about culture and how people connect with brands emotionally and behaviorally

A confident communicator who can align stakeholders around a clear vision

Benefits

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.

Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)

Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.

Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.